SmartBets shows you which bookmakers are offering the best football odds today for the market you are looking to place a bet on. There’s no need to browse from bookmaker to bookmaker, SmartBets list football betting odds across a diverse menu of markets giving you the ability to see which bookmakers are offering you the best value. More on football betting odds in the review.
Regardless of whether you’re a veteran football bettor or simply looking to place your first football bet, football odds today are available at dozens of the biggest bookmakers in the betting industry. No matter which league, match or betting market you want to bet on, you can find and compare odds on today’s football matches at SmartBets.
Whether you’re looking for betting odds on match result markets such as 1X2, Asian handicaps and goal totals or the vast array of specials and exotics, SmartBets list the best odds for all popular football betting markets.
Football betting odds come in a number of formats. The most popular of these are decimal odds and fractional odds. While fractional odds are considered the most traditional form of football odds today, decimal odds are certainly the most popular.
Either way, SmartBets allows you to set your preferred odds format including not only decimal and fractional betting odds, but also moneyline odds.
How do fractional odds differ from decimal odds? Using our previous example, fractional odds are presented in the following format:
|Manchester City 1/1|
Fractional odds display the amount you will receive, given an amount staked. As with decimals, we will discuss this in more detail shortly. SmartBets also offers odds displayed in Moneyline format. You can learn more about Moneyline odds here.
Decimal odds are presented in decimal format. For example, odds for a match between Manchester City and Tottenham would be listed in decimal format as:
|Manchester City 2.00|
Decimal odds display what your bonus will be if you bet on a certain outcome and your bet wins. We will discuss this in more detail shortly.
So how much do you stand to win from your football bets today? Whichever betting odds format you prefer to use, calculating your bonus from a winning bet is easy.
Using our previous example, fractional odds are presented in the following format:
|Manchester United 13/5|
Fractional odds display the amount you will make in bonus, given an amount staked.
The first number in fractional odds is referred to as the numerator, while the last number is referred to the denominator. So in our example, Arsenal are at odds of 5/4, meaning the numerator is 5 and the denominator is 4.
Calculating your bonus from fractional odds is therefore easy and can be done using the following formula:
Bonus= (numerator / denominator) x stake
So again using our previous example, if we place a £20 bet on Arsenal at odds of 5/4 and Arsenal wins the match:
|Bonus = (5/4) x £20|
|Bonus = 1.25 x £20|
|Bonus = £25 2|
|Manchester United 3.60|
The odds show you what your potential bonus will be if you bet on a certain outcome and that bet wins.
For example, if you bet £20 on Arsenal to win the match at odds of 2.25, your bonus can be calculated as:
Bonus = (Odds x Stake) - Stake
So in our example, if Arsenal win the match:
|Bonus = (2.25 x £20) - £20|
|Bonus = £45 - £20|
|Bonus = £25|
So if we bet £20 on Arsenal to win the match at odds of 2.25, and the Gunners win the match, we make a bonus of £25.
Whichever league or tournament you’re interested in betting on, there’s literally hundreds of matches and dozens of bookmakers listing for football odds today.
If you’re keen for odds for football today, focusing on match result odds, Asian handicaps or goal totals, you’ll find odds available across a range of recommended bookmakers including Skybet, bet365, Ladbrokes and others.
But there’s more to football odds today than traditional betting markets. SmartBets also lists increasingly popular markets such as Halftime/Fulltime, Correct Score, Both Teams To Score not to mention additional markets focusing time of goals scored, red and yellow cards and corners just to name a few.
Looking for the best football odds tonight? SmartBets is currently listing odds for football today available for all of tonight’s matches, with betting odds available at the biggest bookmakers in the industry including the giants of the UK betting.
There’s a crucial football match being played every night of the week and tonight is no different. If you’re looking to get a bet on this evening, SmartBets has the best football odds tonight listed league by league, match by match and market by market.
Browse SmartBets and find the bookmaker offering the best football odds today.
Using a site such as SmartBets to compare odds is crucial to successful betting. Continue to compare odds on our site and take the best odds available. And the only way to do that is by using football sites, such is SmartBets, that compare football odds today.
What are football comparison sites? Simply put, football sites that compare odds, and provides you with football odds across a wide range of markets. This way you can see which bookmakers are offering the best odds for the match you want to bet on.
As a football odds comparison site, SmartBets compare odds from football matches across a diverse range of bookmakers, many you no doubt already know and others we recommend you consider adding to your bookmaker portfolio when you compare odds for football today and are looking for the best one.
Let’s consider a simple betting odds comparison football example. Let’s say you want to bet on a certain outcome for a particular match, for example, Over 2.5 goals in World Cup 2022 matches. You can find the best odds for that outcome by following SmartBets, we list all the different markets for you and compare the odds.
If you’re new to football betting, you may view a football betting odds comparison site and be wondering - why is there such a diverse range of odds available for a single outcome?
For example, the odds for Over 2.5 goals in our World Cup 2022 match may vary between odds of 1.75 and odds of 1.85 when you compare football odds today.
Firstly, it can simply be a matter of opinion. One bookmaker believes the chances of the match going over 2.5 goals (odds of 1.75) are greater than that of another bookmaker (odds of 1.85).
Secondly, both bookmakers may have opened their Over 2.5 goals market at odds of 1.85. One bookmaker has attracted a greater weight of money on Over 2.5 goals, seeing their odds drop to 1.75 as a result.
Thirdly, it can simply be a matter of payout. One bookmaker is offering the better football odds today simply because they are offering a better payout on that market compared to competing bookmakers.
Who decides what the odds for a football match should be? Football betting odds are typically set by employing an array of statistical categories to assess the potential of each team in a given competition.
There are a number of statistics used to assess the quality of a given football team. These include: Goals scored, Goals conceded, Shots taken, Shots conceded, Shots on target, Shots on target conceded.
There are many more nuanced elements that go into determining the quality of a given football team including where shots were taken, what time of the match they were taken as well as a consideration for quality of goal scoring opportunities even if a shot was not taken.
With these statistical categories at hand, football odds today compilers translate the data into meaningful team versus team match probabilities. This typically comes in the form of what is known as a ‘expected goals’ projection.
For example, Bayern Munich may be facing Real Madrid in a Champions League match, so you should check out Champions League winner odds. Based on statistical analysis, the expected goals projection for the match is:
|Bayern Munich 1.60|
|Real Madrid 1.25|
|Total goals: 2.85|
From these figures, odds compliers can then calculate the probability and therefore the odds, for virtually every football betting market available.
The simplest answer to this question is you, the bettor. While bookmakers may set the odds themselves, ultimately it is the weight of money bet on a given outcome that will “correct” the market, creating what is known as an “efficient market” where the football odds today are a true reflection of each possible outcome in a match.
Let’s say we have a match in a week’s time between Everton and Liverpool. The Asian handicap market for the match opens as:
|Liverpool -0.75 odds 1.90|
|Everton +0.75 odds 1.92|
As we can see, Liverpool are slight favourites in the Asian handicap market. Now let’s say we arrive at matchday. The odds are now:
|Liverpool -0.75 odds 1.80|
|Everton +0.75 odds 2.00|
What has happened? The weight of money bet on Liverpool -0.75 has seen their odds drop from 1.90 to 1.80 while Everton’s odds have drifted from 1.92 to 2.00. The betting public has spoken by betting on this market and believe that Liverpool -0.75 at odds of 1.80 is a better estimation of their chances than the original odds of 1.90 and vice versa for Everton.
So while it is a complicated topic, when it comes to who determines the best odds, it is fundamentally a result of the amount bet on each outcome in given market.
There are a number of reasons why football odds change. The most common of these are: Injuries players,rested players, public sentiment.
The first two are rather obvious. If key players are going to be left out of the team due to either injury or being rested, the odds for that team are prone to drift while the odds for the opposition are likely to shorten.
As mentioned earlier, odds can also change as a result of public sentiment i.e a heavy weight of money is being bet on a particular outcome, causing the market to react and for bookmakers to shorten the odds of the related outcome.
Of course, if you are betting on football in play, then odds are more likely to change than pre-match odds. Causes of sudden in play price movements are: goal scored, red card given, substitution, game time elapsing.
Football odds reflect the probability of a certain outcome occurring.
Let’s consider a simple football odds calculator example. Chelsea are hosting Manchester City in the Premier League. Chelsea’s odds of winning the match are 2.50. Given these odds, what are the chances Chelsea wins the match? We can calculate Chelsea’s chances of winning the match with the following formula:
Probability = 1 / Decimal
So in our example, we have:
So the odds of 2.50 suggest Chelsea are a 40% chance of winning the match. We can also convert other popular odds formats into probabilities as well. For example, in fractional format, Chelsea’s odds are 3/2. To convert these odds into probability we use the following formula:
Probability = denominator / (denominator / numerator)
In our example, the denominator is 2 and the numerator is 3. Now we have the following calculation:
Why is it so important to understand the probabilities reflected in bookmaker odds? The answer is simple - value bets.
A value bet is when you believe the probability of an outcome occurring is greater than the probability reflected in bookmaker odds.
So in our example if you believe Chelsea are a 50% chance to defeat Manchester City, then the odds of 2.50 are a value bet, since you think the chances of Chelsea winning (50%) are greater than the chances reflected in the odds of 2.50 (40%). If you believe Chelsea are a 30% chance to defeat Manchester City, then the odds of 2.50 are not a value bet, since you believe the chances of Chelsea winning (30%) are lesser to the chances reflected in the odds of 2.50 (40%).
Everyone loves an acca, especially a football acca on a Saturday afternoon.
With SmartBets you can find which bookmaker is going to give you the best acca odds. If you’re new to football betting, you may be wondering how the odds for a football acca is calculated. It’s really very easy. Let’s say we want to place the following five fold acca:
|West Ham 3.50|
What will our acca odds be? To calculate our acca odds, simply multiply each fold of our acca into the next.
So in this example, our acca odds would be:
|Acca odds = 3.00 x 1.50 x 1.40 x 2.30 x 3.50|
|Acca odds = 50.715|
|If we place £10 on this acca and it wins, we would then collect:|
|(50.715 x £10) - £10 = £497.15|
Not too bad!
*Advertising disclosure: SmartBets is an independent professional odds comparison site supported by referral fees from the operators which are present on this site. The sites and information we present are from companies from which SmartBets receives compensation. This compensation may impact the rankings of the sites. Other factors, including our own opinions, your location, and the likelihood of signing up, may also impact how the ranking of the sites appears to a particular user. SmartBets cannot and does not present information about every betting site or betting offers available.
**Star ratings are based on our personal opinion of the bookmakers we work with. We also take customer feedback into account in our rankings.
SmartBets advocates responsible gambling, and therefore is a supporter of the Be Gamble Aware Campaign. If you feel that you, or someone you know, are having difficulty with gambling, we strongly recommend you to contact the National Gambling Helpline at 0808 8020 133. The helpline is free of charge and open 24-7. When the Fun stops; Stop.
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