Betfred are one of the most popular bookmakers worldwide. With thousands of customers visiting their online site or high street shops each week, Betfred can comfortably call themselves one of the big boys in the bookmaker industry.
Betfred have gained a reputation for early payouts and unique bonus opportunities. In addition, they also aim to offer competitive prices on a range of sports and events. Betfred odds are high in their numbers, with 30+ sports and competitions available to bet on.
Whether you’re a seasoned bettor or just starting out in the gambling world, you should know how important it is to find the best betting odds available. Not only does this guarantee you’re betting on the best price, it means that, if your bets are successful, you’re making the most amount of profit you can.
So, why is it so important that your bookmaker consistently offers you competitive prices? It’s important that you find a bookie you can trust to offer you the best odds regularly, to save you trawling through different bookmaker sites comparing prices. There may not seem much difference between 2/1 and 5/2, but if your bookmaker is often only offering the shorter odds, you’ll be missing out on plenty of profit in the long term.
Betfred odds certainly aim to be competitive. What’s more, you’ll find Betfred odds on a whole heap of events. From major football tournaments to television show specials, whatever your favoured betting market is, it’s more than likely you’ll find something to take your fancy here.
Your range of options is certainly varied, but what is more impressive is the number of markets available in each category. Football, as you’d expect from a bookmaker with the stature of Betfred, is extremely well covered, with markets ranging from the classics like Correct Score, First Goalscorer and Both Teams To Score, to more obscure markets such as Double Chance & Both Teams To Score and Last Goalscorer. Betfred also offer their PickYourPunt offer, where you could see the odds on your chosen bet lengthen even further!
Betfred impress in other areas too. Their offerings in horse racing are amongst the most popular, along with their hurling, UFC and winter sports markets. Looking for a bookmaker who can offer you excitement as you bet? Betfred odds can do just that.
As we’ve discussed briefly, Betfred are famous for their odds and promotions for football betting. Their range of bonus opportunities, like Double Delight and Hat-trick Heaven, have confirmed their status as a go-to bookie for fans of betting on the beautiful game.
Whilst leagues like the Premier League, La Liga and Serie A regularly gain the headlines, Betfred odds on football cover matches and tournaments from right across the world. From Algeria’s Ligue Professionnelle to the Venezuelan Primera Division, you have a huge range of football to bet on.
What’s equally impressive with Betfred odds on football is how varied they are on individual matches. A high profile Premier League game can have upwards of 100 separate betting odds attached, an excellent ratio. Even in lesser known divisions, like Mexico’s Liga MX, there can be 30+ different odds associated.
The range of markets on football appears to be another major attraction to Betfred. As well as the Betfred Pick Your Punt offer, where you can see the odds on your selected bet get bigger, Betfred also offer favourites like Total Goals Over/Under, Correct Score, To Score In Both Halves and To Win To Nil markets.
However, it’s in their football promotions where Betfred really stand out from the crowd. Promotions vary, but DD/HH In-Play and ACCA Insurance are just two of their spectacular sports betting bonuses. With opportunities to greatly enhance your profit margins, it’s no wonder so many football bettors have set up accounts with Betfred.
The advent of in-play betting has completely rejuvenated the way we place our wagers. As well as having the opportunity to bet on events before they begin, we can now stake as the event goes on. Many bettors do both as a way of covering their bets, with some concentrating solely on their live betting experience as a way of finding extra value in the odds.
Betfred odds in live betting are as varied as their pre-match offerings. Live odds can be found on a whole host of sports, including favourites like football, basketball and tennis. Betfred are also one of only a few bookmakers who offer live odds on Formula 1, with markets like Number Of Finishers, Fastest Lap and Podium Finish available along with Forecasts and Tricasts.
Why has live betting become so popular? The immediacy of betting on in-play odds is extremely attractive, particularly on fast-paced events like football and rugby. It’s important that you follow the action closely, as this will improve your chances of finding where the value lies and therefore making money.
Betfred odds in-play also stretch to special promotional opportunities for their customers. Dedicated live betting offers are available often, along with the option of cashing out your bets.
Betfred odds can be displayed in one of three ways - Fractional, Decimal and American. By default, Betfred odds are written in Fractions, though this can be easily change via the Price Format tab.
Fractional odds are most popular in the United Kingdom. What do Fractional odds mean? Odds written as 2/1 show the amount you’ll win if you place the stake shown. In our 2/1 example, this means that if you place £1 on your selection, represented by the number on the right hand side, you’ll win £2, signified by the number on the left. Seems simple, but many Fractional odds can appear more complicated.
You may see Fractional odds written as 16/5 or 21/4. This can make it more difficult to work out how much you stand to win if your bet is successful at first glance, which is why many bettors now prefer their odds to be displayed in the way most popular in Europe, Decimal odds.
So, we know that odds shown as 21/4 means if you place £4 you’ll win £21. Say we only want to place a £1 stake on these odds? These odds converted to Decimal is 6.25, showing your full return, including your £1 stake, if your bet is successful. Many bettors find this way much easier to understand and calculate.
American odds are rarely used in Europe, but Betfred odds can still be displayed this way if you prefer. Our 21/4 (6.25) odds in American odds format is written as +525. Generally in American odds, or Moneyline, the + symbol represents an outsider with the negative sign - meaning the favourite. How does it work? The positive Moneyline odds show how much you would win if you placed £100 on the price. The negative number shows how much you would have to stake to win £100.
Betfred are well known for their bonus opportunities and promotions offered on sporting events. Whilst these promotions are offered on a number of different sports, it’s in horse racing where Betfred promotions really excel. Best Odds Guaranteed are available on UK and Irish horse racing, but it doesn’t stop there. Faller Insurance, One Winner Bonuses and All Winner Bonuses are often available, meaning potential extra profit!
Betfred are hardly new to the bookmaker world, and are amongst the most famous and reputable betting companies out there. Fans of football and horse racing in particular are drawn to the Betfred odds on offer, with their promotions and opportunities to enhance profit margins an obvious highlight.
The Betfred site is not awash with showy graphics and doesn’t appear too ‘modern’. What it does do is offer bettors a solid product clearly organised and detailed for them to peruse.
All of the sports are listed down the left hand column as is the custom with most bookmakers. One major improvement Betfred could make is amend the placement of their live chat customer support option, it’s currently tucked on the far left of the page and is not very visible. In addition there’s no search bar function making specific events that little bit trickier to go straight to if you know what you’re looking for especially when it’s not a major event.
An ever increasing number of bettors enjoy betting on the go, that is via a mobile device, and Betfred mobile boasts a great design. Added to this is the fact that customer support in the form of live chat is incorporated which makes all the difference, and the cash out feature is included on the app too.
Despite this and the good design, the Android app has a tendency to be a little laggy and some there were some functionality issues during the test. Betfred mobile itself is a decent product, it loads fast and the addition of the previously mentioned ACCAttacka feature makes it stand out from the crowd.
The Betfred Apple watch app is something few other bookmakers have created, and whilst it will never be a dominant method for placing bets it could work as a solid add on and it lets punters bet in-play quickly and easily; whilst it’s also well suited for simple tasks such as cashing out.
The Betfred Messenger App is one example of excellent innovation by the operator. Users are able to download this specific app, which is in addition to the main Betfred app it should be added, and try out a new way of placing bets.
The Betfred site states that it gives you access to a “personal chat host for placing your bets, requesting odds, and receiving instant updates about all your favourite teams and sports.” In short you download the app, whereby you simply text message the bet or bets you want to place, using the Stake/Bet Type/ Selections Format and it’s that easy.
It does note that if the system doesn’t understand the message then it’ll automatically redirect the user to customer services. This app was launched in 2015 and is available for both iOS and Android. This closely followed the launch of Betfred’s ACCAttacka, developed by Betterlogic, which was a new addition to the mobile product and app. It was an attempt to build on the popularity of accumulator betting by giving customers the option to input the bet stake and desired win amount and let the system create an accy for you. Betfred also released an app purely for the Apple watch in 2015 too though the future of betting is highly unlikely to be via watches.
With so many bookmakers offering the same, tiring products in a crowded marketplace, innovations such as these will help keep new customers opening accounts with Betfred over other rivals.
Betfred has a great FAQs section which should always be the first go to before contacting customer support.
Customer support is available 24 hours a day, seven days a week with Betfred in some form. The options are via phone, email and live chat though to spot the latter on the site you have to be looking hard and have good eyes. It should always be easy to find somebody to talk to on a sportsbook and Betfred fails in this regard.
Once you’re tracked it down and managed to get through to someone however the live chat response time with Betfred is solid and the answers received during the test were helpful.
Should you wish to hear a human voice then the number to call is 0800 028 7747 if you’re a UK customer, and this +44 (0) 01925 907500 from outside the UK. As for email there are a number of address, four to be precise, to contact depending on your issue.
Betfred is currently the official sponsor of the World Snooker Championship, and past sponsorships have been similarly closely linked with its British heritage. In 2006 the bookmaker had an official betting partnership with Manchester United which continued until 2009, and in the same year it signed an agreement with Wembley Stadium, one which was then renewed in 2010.
Betfred was also the sponsor of the Cheltenham Gold Cup from 2012 to 2015, though this was brought to an end in 2016 following debate around the Authorised Betting Partner scheme introduced by the British Horseracing Authority. Betfred remains heavily involved in horse racing though and was the official betting partner of the Crabbie’s Grand National in 2016.
Betfred is also keen on greyhound sponsorship and sponsors three tracks; Nottingham, Sheffield and Kinsley.
It’s integral that all bookmakers wishing to remain a big name are active on social media these days and Betfred operates accounts on Facebook, Twitter and Youtube. The Betfred Twitter has over 84,000 followers, whilst Betfred Facebook has garnered over 164,000 Likes. The Betfred Youtube channel has had over 6.2 million views, a highly impressive figure for a betting operator and it’s well used and regularly updated. It features interviews, previews, analysis and news across sports with extensive exclusive footage of the World Snooker Championship. The Betfred Twitter is definitely worth a follow too with video content, odds promotions and links to the latest blogs posted on the site.
Betfred is a very well known and established name on the UK betting circuit. It boasts a massive retail presence (1370 in the UK as of February 2016) which has its origins in a single shop in Salford in 1967. The company was first established by the Done brothers, Fred and Peter, and the company’s head office is in Birchwood, Warrington.
Both the Done brothers are still involved today and they’ve been at the helm as Betfred has grown to become Britain’s largest independently owned betting chain. The Sunday Times reported that the brothers’ net worth was estimated to be at around £1 billion in 2015.
Betfred online was launched in 2004 whilst Betfred mobile went live in 2006.
The Betfred group employs over 10,000 people.
Betfred has a particularly enticing welcome offer. The current Betfred sign up offer is Bet £10, Get £30 for sports betting and it certainly is a great offer but the first thing to take note of is that it only applies to new customers from the UK (including Northern Ireland).
The value of the Betfred free bet for new customers is sizable and generous but as expected there are some terms and conditions to consider. Customers must register, deposit via card or Paypal and stake £10 on any sports market with odds at evens or greater. The £30 free bet will be credited within 48 hours and will then be valid for a period of seven days. Notably, all bets must have been settled within 30 days of the opening of the account.
What you need to know:
New customers only. Over 18's only. Deposit & stake £10 at odds of Evens or greater to get £30 in free bets. Unspent balance of free bets will expire after 7 days. Offer available to customers registering on or after 27/11/2014 (excluding those registering on 08/04/2017). Full Terms & Conditions apply.
Deposits made via Skrill, Neteller and Paysafe will not be eligible for this offer.
SmartBets advocates responsible gambling, and therefore is a supporter of the Gamble Aware Campaign. If you feel that you, or someone you know, are having difficulty with gambling, we strongly recommend you to contact the National Gambling Helpline at 0808 8020 133. The Helpline is free of charge and open 7 days a week from 8:00 - 00.00. When the Fun stops; Stop.
You must be 18 years old or over to use this site. Please bet responsibly.
Disclaimer: SmartBets has no affiliation with the sports teams displayed on site. We claim no credit for any associated images posted on the site unless otherwise noted. Images are copyright to their respective owners.
Do you want your own football betting feed for free?
Great choice! You'll now have the upper hand with all :name: best offers. Let's add some more preferences to tailor your Smartbets experience.
You are following :name: Let's add some more preferences to tailor your Smartbets experience.
Bet with your bookies at Smartbets.
Add a bet to get started.