We believe in being transparent with our users about how we collect and use their data. To find out more about this and us as a data controller, you can read our Privacy Policy.

This Cookie Policy is aimed at making it clear for Website users (“you”) how, when and why we use cookies.

For the information on how to delete or block cookies, please see the section How can I change my cookie settings? below. However, before you take any action with regard to cookies, we warmly advise you to read this policy.

Which information can you find in this policy?

Our use of cookies

About cookies

Which cookies do we use and what is their purpose?
Essential cookies
Preference and functionality cookies
Analytics cookies
Marketing cookies
Third party cookies


How can I change my cookie settings?
Opt-out from
third party service we use
Changing browser settings
How to disable Flash cookies


Variation clause
End notes

Our use of cookies

Any browser visiting our Website will receive cookies from us. Insofar as cookies we use are not strictly necessary for the provision of website, we will ask you to consent to our use of cookies when you first visit our website.

We use cookies on our Website because we wish all of our users to have the best possible on-site experience. Information provided via cookies makes it possible to optimize your SmartBets experience.

Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies. In our Privacy Policy, you can find out more about what personal data relating to our users are being processed.

About cookies

Cookies are small text files that are placed on your device by websites that you visit. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another. Use of cookies help you to navigate between pages efficiently, help remember your preferences, and improve your browsing experience in other ways. Cookies can also help ensure marketing you see online is more relevant to you and your interests.

Other technologies, including data we store on your web browser or device, identifiers associated with your device, and other software, are used for similar purposes. In this policy, we refer to all of these technologies as “cookies.”

Cookie can be classified by their lifespan, the domain to which they belong, and place of storage.

By lifespan, cookies are either:

As for the domain to which it belongs, there are either:

Taking into account where cookies are stored, there are:

To find out more about cookies, visit www.aboutcookies.org or www.allaboutcookies.org.

Which cookies do we use and what is their purpose?

We use all types of cookies that are explained above. A detailed description of our cookies, their functions and sources can be found below.

Essential cookies

Essential cookies are necessary for our website to work effectively. They help make the website usable by enabling basic functionalities like page navigation and access to secure areas of the website. This type of cookies might be used to protect and accelerate our website by automatically optimizing the delivery of our content. This is how you get the fastest page load times and best performance. Also, essential cookies might be used for security reasons and to identify our trusted visitors. They might filter bots and distinguish them from legitimate users, preventing any form of spam activity on our website.

These cookies do not correspond to any user ID in our web application, nor do the cookies store any personally identifiable information. We advise you not to switch off these cookies. If you set your browser to block or alert you about these cookies, please be aware that after doing so, some parts of the webpage may not work.

Preference and functionality cookies

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in. They may also be used to provide services you have asked for such as watching a video, commenting on a blog, or use live chat service.

Analytics cookies

Analytics cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously. We use different analytics cookies in order to analyse information about how our website is being used. Analytics cookies could process information about number of visitors to the website, where visitors came from to the website, the pages they visit, scrolling activities, downloads, information about user agent, time spent on the website, or approximate geo-location of a device that you use to access our website. We use this information to compile reports that help us to improve the website. Reports might be visually presented through heat maps and anonymized screen recordings. All data we process by use of this type of cookies are presented in aggregated form and/or pseudonymized.

We mainly use analytics cookies provided by Google Analytics, Clicky, Hotjar, Visual Website Optimizer. However, please be aware that we may use analytics cookies provided by other companies which services we might also use for analytics and analytical purposes.

Marketing cookies

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user.

For marketing purposes we mainly use Eloqua cookies on our Website. This cookies serve to personalise the way we communicate with you. If you're signed in to the Website, and accept receiving advertising material, Eloqua cookies help us to evaluate your personal preferences toward specific content that we further use to deliver advertising material to you that correspond to your preferences.

Please be aware that we may use marketing cookies provided by other companies which services we might use for marketing purposes. Also, third party cookies (see the section below) might be placed by our partners in order to promote their products. Promotional activities might include inter alia providing interstitial advertisement.

Third party cookies

Third parties may set cookies when you visit our Website. Sometimes that is because we have hired the third party to provide services on our behalf. In other cases, it is because our web pages contain ads from third parties, or content such as videos and news. Because your browser connects to those third parties’ web servers to retrieve that content, third parties are able to set or read their own cookies on your device and may collect information about your online activities across websites or online services. Third party tracking cookies might also be necessary for the effective use of affiliate links and the performance of any affiliate agreements we have in place.

How can I change my cookie settings?

You may at any time choose to disable some or all of the Cookies. You have several ways to do disable cookies.

Opt-out from third party service we use

You can opt-out from being tracked by some of the third party service providers we mainly rely on, by the following instructions they provide:

(please delete first 4 bullet points if your site does not contain analytics cookies. If your site does not contain marketing cookies, please delete the last bullet point (Eloqua opt-out). If your site does not contain neither analytics nor marketing cookies, please delete the overall section starting from the title ‘opt-out from third part service we use’, till the title ‘changing browser settings’)

Changing browser settings

The most used web browsers allow you to manage the majority of cookies through the browser’s settings. Keep in mind that if you limit the ability of websites to set cookies, you may worsen your overall user experience, since it (inter alia) will no longer be personalized to you.

If you still do not want to receive cookies from our Website, you can change your browser settings on a device you're using to access our services. Below you can find short instructions how to disable cookies at the most popular Internet browsers. Also, you can find links to the cookie management section for the most popular Internet browsers. Please carefully read the following instructions:

More information available here.

For instructions how to disable cookies on Internet browsers that are not given above, please consult the documentation that your browser manufacturer provides.

How to disable Flash cookies

Changing browser settings will not remove Flash cookies. If you would like to disable Flash cookies you can get the instructions here. If you disable Flash cookies, you won’t have access to many features that make your experience more efficient and some of our services will not function properly.

Variation clause

It may be necessary to amend this Cookie Policy at times based on changing technical and business needs or to comply with legislative or regulatory requirements of EU Data Protection Law.

Essential modifications are those that affect your rights and state with regard to protection and processing of your personal data. The essential modifications might include (but not limited to) launch of new services, deployment of new technologies and processing your data for new purposes. Therefore, if we make essential modifications to the Cookie Policy, we will send you notice through our Services, or by other means, and give you the opportunity to review the changes before they become effective. You will be asked to consent to the processing of your personal data in accordance with updated Policy. If you do not consent to this, you might not be able to use your account, and services available for registered users.

In addition, from time to time we make minor modifications to our Cookie Policy. These types of modifications might include (but are not limited to) organizational and grammatical changes in order to makes the policy easy to read. The fact that you continue to use our Services after we publish the updated Cookie Policy with only minor modifications means that the processing of your personal data is subject to the updated Cookie Policy with only minor modifications.

We encourage you to periodically review this page for the latest information on cookie use.

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