Unibet are a bookmaker quickly gaining recognition for their wide range of odds and markets on many different sports and competitions. Whilst they may not be the first name casual bettors think of when looking for an online bookmaker, they certainly are popular amongst seasoned punters, with this reputation steadily gathering speed in the betting community.
Unibet seem to pride themselves on offering odds on events taking place all over the world, and their motto ‘By Players, For Players’ certainly hits the mark. Evident in the Unibet odds and markets available is their desire to please as many punters as possible, with over 35 different sports and events open for you to bet on.
As a bettor, you’re bound to come across web pages and articles detailing how to become a successful bettor. Essentially, the most important aspect of success is to find the best possible odds to bet on. This is why it’s key to find a bookmaker who you can trust to consistently offer you the best prices available.
Unibet odds certainly fall into this category. Unibet odds cover a huge variety of sports, ranging from the most popular like football’s UEFA Champions League to the lesser known competitions such as volleyball’s V League.
What’s even more impressive than the range of sports available to bet on at Unibet is the number of Unibet odds and markets attached to each event. Whilst, as you’d expect, major leagues and tournaments are covered by a large number of separate odds, even minor competitions like Ligue Magnus in ice hockey or the T20 Challenge in cricket can have upwards of 30 different odds available to bet on.
Fans of the more popular sports like football, tennis and basketball will be delighted with what Unibet offer, but this bookmaker doesn’t stop there. Unibet odds are readily available on winter sports, UFC, futsal, cycling, even eSports get the Unibet treatment. If you’re searching for a ‘one-stop’ bookie who can offer you odds on an array of events, Unibet are certainly one to consider.
What separates Unibet from many other bookmakers, as well as their competitive prices, is the range of promotions they have on offer at any one time. Any opportunity to boost your profit margins is a welcome one, and at Unibet you have plenty of chances to enhance your winnings.
Why is it so important to choose a bookmaker who can consistently offer you the best possible prices? It’s simply about profit. Whilst a one-off bet taken at odds of 11.0 when another bookie is offering you 12.0 may not seem to make much difference, if you regularly take odds that are shorter than you’ll find elsewhere, you’re missing out on a great deal of profit. It’s key to find a bookmaker that can offer you the best value.
Best Odds Guaranteed promotions are offered by a number of bookmakers. Mostly available on horse racing, but also can be attached to greyhound racing, Best Odds Guaranteed, or BOG, means that you will always get that bookmakers’ best price no matter what odds you’ve bet on.
As an example, if you take 6/1 on a horse to win an hour before the race starts, but by the time the horses set off the price has lengthened to 10/1, you’ll be paid out on the longer odds. Equally, if the price you take is longer than the starting price, you’ll get paid out on the odds you took. Essentially, under the Best Odds Guaranteed offer, you’ll be paid out on the longest odds - either the price you took or the SP.
In the case of Unibet, there is no Unibet Best Odds Guaranteed offer. However, that’s not to say fans of betting on horse racing should be put off. Unibet offer competitive odds on horse racing, along with a number of special promotions on major festivals such as Goodwood and Cheltenham. Whilst the lack of BOG offers is a disappointment, there are still plenty of opportunities to enhance your profits on your racing wagers.
Enhanced odds offers can be a great way of improving your profit margins. Many bookies offer Enhanced Odds on a number of sports or events, though many of these are aimed at attracting new customers rather than offered to existing clientele.
Enhanced odds are offers where the odds on a particular outcome are greatly increased. A favourite to win a football match, for example, might be priced at Evens. In an Enhanced Odds offer, these odds would stretch considerably. A great way of increasing your profits or winning yourself free bets, bookmakers who make these promotions available are favourites within the betting community.
Unibet don’t appear to offer specific Enhanced Odds opportunities. However, whilst there aren’t any specific Unibet Enhanced Odds offers, what they do offer is a number of profit boosts on certain events and refunds or cashback offers on particular sports and competitions, meaning you can still grow your bankroll if you bet wisely.
As we’ve touched upon, Unibet odds cover a huge range of sports. However, it’s in football betting where Unibet seriously impress. There are literally thousands of odds available on football matches taking place across the globe on a weekly basis, meaning even the most avid fans of betting on football will be happy with what Unibet can offer.
The most popular leagues and competitions to bet on appear to be the most popular to watch, so the English Premier League, UEFA Champions League and FIFA World Cup are amongst those well covered by Unibet. Nevertheless, fans of betting on so-called ‘minor’ competitions should still find plenty of betting opportunities here.
Want to bet on the Tanzania Premier League? You can! Looking for fourth tier Italian action? You’ll find it here! Unibet odds cover a huge range of football competitions, more than many of their competitors, making them an excellent choice for those of you who like to wager on the less publicised events.
What markets can you expect to find at Unibet? On the most popular matches you can find up to 300 separate odds covering markets like Both Teams To Score, Correct Score, First Goalscorer and Total Goals Over/Under to name just four. In addition, Unibet also offer a number of specials within each fixture, such as Player To Hit The Crossbar and To Score And Assist, as well as Match Specials like No Goal No Bet.
There are few bookies who can offer you the range of odds and markets on football games as in depth as Unibet. Fans of betting on the beautiful game should take a look at what Unibet have available for an extra-enjoyable betting experience.
Betting live has become a widespread phenomenon amongst the betting masses in recent years. Most bookmakers now offer plenty of in-play betting opportunities, where extra value can be sought along with the potential safety of covering your pre-event wagers.
Unibet live odds are offered in abundance on a number of different sports. Football live odds are available on leagues and tournaments taking place all over the world, but Unibet live odds cover much more. Cricket, American Football, golf and snooker are all available to bet on in-play, amongst many other favourites.
What kind of markets cover Unibet live odds? Let’s take cricket as our next example. Next Man Out, Total Runs and Next Method Of Dismissal are open to bet on, with the latter having the added extra of 2-way or 6-way options. What’s important is to follow the action as closely as you can, so you give yourself a better chance of accurately assessing the value of the Unibet live odds on offer.
Unibet can also offer a variety of in-play special promotions, making the live betting scene available here even more enticing.
There are three ways in which you can have your Unibet odds displayed - either as Fractional, Decimal or American. Let’s take a look at each of these options now.
Fractional odds are mostly common with bettors residing in the United Kingdom, though Decimal odds are becoming more popular. Fractional odds can appear confusing to those not used to reading their prices in this manner, though they’re not as confusing as they may appear.
Let’s say you spot an interesting bet priced at 9/1. The number on the right, in this case 1, shows how much you would have to stake in order to win the amount represented by the number on the left, so here it’s 9. Odds of 9/1 therefore mean place a £1 stake to win £9.
Seems simple, right? Well, odds written as such are easy enough to understand, but Fractional odds like 19/5 or 21/4 are a little more difficult. Reading these odds at a glance can make it hard for you to work out your potential returns.
Many bettors therefore prefer to have their odds displayed in the Decimal format. Under the Decimal way of showing prices, 19/4 is converted to 5.75 The 5.75 shows how much your total return will be, based on a stake of £1. In this case, a £1 stake on odds of 19/4 will result in a profit of £4.75, with a total return, including stake, of £5.75.
American odds, or Moneyline odds, are arguably more difficult to understand and as such are infrequently used in the United Kingdom and Europe. Many bookmakers, including Unibet, do however offer this as an option.
Unibet odds are often subject to a series of promotions and bonus opportunities. In fact, there are few bookmakers who can challenge Unibet in the range of promotions available with many sports covered, particularly during major events.
Betting on football matches can prove profitable with Unibet odds offers. Accumulator specials and Profit Boosts are available regularly, particularly during major competitions such as the World Cup or Champions League.
Profit boosts are available on a number of sports in addition to football. Prestigious events like the Ashes in cricket or the Cheltenham Festival in horse racing are often subject to some fantastic promotions, with boosts and betting insurance often part of the deal.
Unibet odds are as competitive as they are varied. With the welcome addition of bonus offers and promotions, Unibet are certainly a bookmaker to watch.
Unibet's layout has a subtle feel with the intelligent sports gambler in mind. It has been created with a focus on their unique features such as Superscore and expert opinions from brand ambassadors.
They go with the motto 'By Players, For Players' and present everything you need right in front of you. The state of play in live matches is clearly shown and it is clear which matches are available on Unibet TV. Perhaps they could be clearer on which markets will come with the option to cashout.
The shortcuts section at the top left of the page is particularly useful for quick bet placement. And we're also drawn to the Statistics section powered by Betradar, which can be accessed from the left side menu and gives you information to guide your bet.
From this statistics page you can see loads of specific team data such as league table, players, fixtures, head to heads and archives.
The mobile configured site is easy to navigate, works smoothly on both tablet and smartphone devices and gives you an easy overview of ongoing Unibet promotions.
The mobile version also clearly presents a selection of popular bets as an enhanced multiple, with the potential payout from just a small stake.
The sports home page also highlights BetUP, the new in-play sports betting product that is live on Unibet. It is seen as an acquisition tool for softer sports fans and is designed to engage players by creating an in-game experience which educates users about live betting.
You can also download the Unibet app for faster sports betting and casino play. On the iPhone, iPad and Apple Watch you can get this via the app store. However, for Android users you will need to enter www.unibet.co.uk/apps/betting into your mobile browser.
As with most bookmakers these days, they are trying to offer a mix of humorous updates, price enhancements, promotions and general sports talk to trigger an upturn in player activity.
Both the Twitter and Facebook page features videos from sports experts such as Glenn Hoddle and Graeme Swann.
The Unibet YouTube channel has more than 250 videos, and has racked up nearly a million total video views since the account was created in late April 2012.
If you feel the need to speak to someone about your account or anything related to your activity on Unibet, you do have a number of options. For free phone calls from the UK, use 0808 1686635. For international, operator charges may apply, and the number to call is 0044 (0) 203 725 3789.
They also have a live chat service which is pretty efficient, and comes with an estimate for an average response time. At the time of writing, this stands at 2 minutes 30 seconds, which wouldn't put you off from waiting, particularly if you couldn't speak on the phone.
They are keen to stress that you should first read through the help centre and check that your answer isn't already dealt with under the FAQs. In this way you can save yourself time and help them to manage customer queues, particularly in peak times and when they have high profile campaigns running.
If you would prefer to send an email, send your query to the Customer Service Department via [email protected]; according to the website, you should receive your answer within 6 hours and 30 minutes.
Unibet is establishing a big reputation in the industry, having associated themselves with elite sporting clubs across the world and built up over 13 million customers in over 100 countries.
They are currently sponsors of the Unibet Masters, Unibet European Championship of Darts and official betting partners at Essex Cricket club.
Unibet holds local gambling licences in UK, France, Belgium, Denmark, Germany, Italy, Australia, Ireland, Romania and Estonia.
SmartBets advocates responsible gambling, and therefore is a supporter of the Gamble Aware Campaign. If you feel that you, or someone you know, are having difficulty with gambling, we strongly recommend you to contact the National Gambling Helpline at 0808 8020 133. The Helpline is free of charge and open 7 days a week from 8:00 - 00.00. When the Fun stops; Stop.
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