Unibet are certainly one of the leading bookmakers in this country with a deep market offering across all the major sports. They have a major focus on Football with a huge amount of markets both pre-match and in-play. They also back up title sponsorship of some of the major PDC events with comprehensive darts coverage.
Unibet TV is a huge asset to the site, and can be completely free to you so long as you maintain a positive account balance. The calendar filter which helps you to find streamed events is also really helpful.
They could be more competitive with their pricing on horse racing, and clearer on which sports markets qualify for cash out, known on Unibet as Ca$h-In. This feature would also be improved if you could cash out on multi bets, and not just single live bets.
With promotions, the welcome bonus is attractive but doesn’t actually benefit you if you win your first bet. Similarly, the refer a friend program is potentially rewarding, but comes with quite high restrictions if you are looking at referring more recreational players.
All in all, we'd say it's a safe bet for you to sign-up with Unibet, and start playing straight away.
On Unibet you can bet on the following list of sports:
You can also bet on specials including the following:
For example you can bet on parliamentary or mayoral elections and the EU referendum.
Football is at the core of their offering, and represents the vast majority of pre-match and in-play markets on Unibet.
It takes the number 1 spot on the sports list, before Tennis, Golf, Horse Racing, Cricket and Rugby Union. After this, the rest of the sports are presented in alphabetical order.
They also have a number of Football specific features such as Supertoto and Superscore:
Supertoto is a pool betting game where you try to forecast the result of a series of matches, choosing win, lose or draw. The money goes into a pool that is split between the winners.
Superscore is another pool betting game, more similar to Sky Bet’s Super 6, as you have to predict the exact score of the matches. The money is split between all the pool winners.
Expert opinion is delivered by their football ambassador, Glenn Hoddle.
Here is the full list of countries covered under Unibet’s football betting:
Unibet's commitment to darts is emphasised by their title sponsorship of the Unibet Masters, hosted by the Professional Darts Corporation (PDC).
2016 represented the 4th annual staging of the tournament, as Dutch World Number One Michael Van Gerwen beat Dave Chisnall 11-6 in the final.
Unibet have also announced that they will be the title sponsors of September’s inaugural PDC Champions League Darts event, live on the BBC from Cardiff.
Throughout the 2016 Premier League, Unibet have been offering up to 30 pre-match markets on each of the 5 matches every Thursday.
Unibet tend to be quite cautious in their pricing of racing odds, which probably hinders their impact on the racing market. Punters don't get the same incentives as they would for football betting or the competitive odds they might find on the horse racing specialists in the industry.
However, the structure of the race card is an ideal fit for the profile of a recreational player. You can also watch racing on Unibet TV, which is completely free, so long as you are registered, logged in, and either have money or in your account or have placed a bet within the last 24 hours.
Unibet has brought popular E-Sports games onto their platform across all devices, including League of Legends and Counter-Strike.
League of Legends (LOL) is played at the world’s top multi-player competitive online gaming events, which are well covered by Unibet. They also offer in-play odds on certain markets, and you can easily move between in-play bets and outright markets for upcoming events.
Typically, as one of the leading bookmakers, Unibet are well stocked with all the traditional betting markets such as 1x2, 1-2, over/under and correct score.
However, that is just a small part of their offering, particularly for Football. At the time of writing, there were Unibet odds for the following Football markets:
Unibet offers tremendous live in-play betting, and you will not only find the traditional head to head options, but also a great range of exotics on selected events. They also help you to achieve success with your live betting by providing expert opinions, and tools such as results, live scores and a detailed statistics service from Betradar, with information from all the major leagues and competitions.
Unibet TV offers live streaming for some of the biggest sports. Streamed events are clearly highlighted with a TV icon, and there is a handy feature whereby you can filter the calendar to see only events streamed on Unibet TV.
The live stream currently covers over 10,000 live sporting events a year, with a small time delay of between 10 and 30 seconds. You must be aware that the speed of your broadband may affect the length of this delay.
Unibet TV is completely free so long as you are registered, logged in, and either have money or in your account or have placed a bet within the last 24 hours.
Unibet are offering a Cashout function, although they are a bit behind some of the leading exponents of this feature.
Named Ca$h-In on Unibet, it only applies for single live bets and can be for more or less than your original stake, depending on how the action is unfolding.
The Ca$h-In feature allows you to secure part of your winnings or to cut your losses.
If it is available, the red Ca$h-In button will appear on the drop-down under your original bet. The bet will be settled at the price offered and the money will be moved into your player account immediately.
Even for matches with cashout available, Unibet can’t guarantee that it will be offered throughout the entire match. As is standard, it will be frozen at certain times, for example if there is a penalty about to be taken.
Unibet's layout has a subtle feel with the intelligent sports gambler in mind. It has been created with a focus on their unique features such as Superscore and expert opinions from brand ambassadors.
They go with the motto 'By Players, For Players' and present everything you need right in front of you. The state of play in live matches is clearly shown and it is clear which matches are available on Unibet TV. Perhaps they could be clearer on which markets will come with the option to cashout.
The shortcuts section at the top left of the page is particularly useful for quick bet placement. And we're also drawn to the Statistics section powered by Betradar, which can be accessed from the left side menu and gives you information to guide your bet.
From this statistics page you can see loads of specific team data such as league table, players, fixtures, head to heads and archives.
The mobile configured site is easy to navigate, works smoothly on both tablet and smartphone devices and gives you an easy overview of ongoing Unibet promotions.
The mobile version also clearly presents a selection of popular bets as an enhanced multiple, with the potential payout from just a small stake.
The sports home page also highlights BetUP, the new in-play sports betting product that is live on Unibet. It is seen as an acquisition tool for softer sports fans and is designed to engage players by creating an in-game experience which educates users about live betting.
You can also download the Unibet app for faster sports betting and casino play. On the iPhone, iPad and Apple Watch you can get this via the app store. However, for Android users you will need to enter www.unibet.co.uk/apps/betting into your mobile browser.
As with most bookmakers these days, they are trying to offer a mix of humorous updates, price enhancements, promotions and general sports talk to trigger an upturn in player activity.
Both the Twitter and Facebook page features videos from sports experts such as Glenn Hoddle and Graeme Swann.
The Unibet YouTube channel has more than 250 videos, and has racked up nearly a million total video views since the account was created in late April 2012.
If you feel the need to speak to someone about your account or anything related to your activity on Unibet, you do have a number of options. For free phone calls from the UK, use 0808 1686635. For international, operator charges may apply, and the number to call is 0044 (0) 203 725 3789.
They also have a live chat service which is pretty efficient, and comes with an estimate for an average response time. At the time of writing, this stands at 2 minutes 30 seconds, which wouldn't put you off from waiting, particularly if you couldn't speak on the phone.
They are keen to stress that you should first read through the help centre and check that your answer isn't already dealt with under the FAQs. In this way you can save yourself time and help them to manage customer queues, particularly in peak times and when they have high profile campaigns running.
If you would prefer to send an email, send your query to the Customer Service Department via email@example.com; according to the website, you should receive your answer within 6 hours and 30 minutes.
If you are happy with your own Unibet experience and want to get some of your friends on board, you can do so and net yourself a nice little reward via the Unibet refer a friend bonus:
Unibet is establishing a big reputation in the industry, having associated themselves with elite sporting clubs across the world and built up over 13 million customers in over 100 countries.
They are currently sponsors of the Unibet Masters, Unibet European Championship of Darts and official betting partners at Essex Cricket club.
Unibet holds local gambling licences in UK, France, Belgium, Denmark, Germany, Italy, Australia, Ireland, Romania and Estonia.
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