Stan James has all the makings of a top bookmaker, with simple design, quick load speed on mobile and a range of special Stan James offers, particularly for Horse Racing. The customer service is very good and they do a very good job at increasing their visibility via Twitter, Facebook and TV commercials.
However, there are a few obvious weaknesses to address. Live streaming is only available for UK and Irish horse races, there are no odds for E-Sports events, and there is no option to cash out or partially cash out your bets.
Just a few things to rectify before they can count themselves among the leading bookmakers in the country. We do actually really like the look and feel of this site, and were more than happy to take the £20 free bet within just 24 hours!
You can claim a £10 Stan James free bet by following the simple 3-step process below!
Register with Stan James today by clicking here and follow this step by step guide to claim your £20 free bet!
You should be able to activate this free bet within just 24 hours of registering your account.
Stan James gives you all the markets you would need across the biggest sports. They are particularly well covered on exotics for sports such as Cricket, whilst they include certain sports that you wouldn't find on every bookmaker, for example Pool and Field Hockey.
We are impressed by their live betting coverage and the option to add Favourites via the star icon to customise your In-Play experience. However, we were a bit frustrated that you lose access to the left side menu once you enter the Live Betting page. Perhaps this is a ploy to keep you on this specific page and seek instant gratification with live bets.
The In-Play Schedule page is a nice touch, and gives you a clear overview of what's coming next throughout the day. There are hyperlinks alongside the match times, so you can choose your event and go direct to place your bet.
All the basics are in place for a complete sports betting experience, with well laid out live betting options. However, there are certain key elements missing from their site. They should introduce cash out and live streaming for sports outside of Horse Racing to go to the next level.
Stan James is right up there for bookmakers with the most comprehensive sports selection. The A-Z sports menu includes all of the biggest sports, particularly those that are of highest priority in the UK, alongside lower level sports such as Field Hockey, Pool, Ten Pin Bowling and Volleyball. They even have a number of Novelty markets, and markets for high profile political events such as the EU referendum and presidential elections.
Here is the full list of sports available for betting on Stan James:
Football is undoubtedly one of the priority sports on Stan James, and features in the left side 'Quick Links' section, as well as in the A-Z sports menu. Beneath Horse Racing and Live Betting on the home page, they also present a selection of betting highlights.
At the time of writing, 4 of the 10 were Football based. Stan James will invariably offer odds for more than 100 markets on matches in the Premier League and Champions League.
If you navigate to Football, you will get a quick overview of the most popular matches and markets, just above a highlights section. This includes the option to load full lists for certain markets, in a coupon styled approach. So for example, you could load a list of odds for handicaps, half time-full time or match result and both teams to score.
Stan James offers markets for Football in each of the following countries:
You can find bookmakers who offer odds for more leagues and competitions, but we feel that Stan James finds a sensible compromise and covers all of the key markets.
If you go to the home page on Stan James, you'll get a quick idea of the Horse Racing focus. They have markets for races in the UK and Ireland, Rest of the World, USA and a high number of Virtual races. UK and Ireland will be the default selection, and you will see the next 5 races off, with start times for all races split into the different venues.
Once you navigate to the Stan James Horse Racing page, you will see a preview of the next 3 races, with the trainer, jockey and odds for the top 3 favourites in each. You can expand this by selecting 'View all runners' and find more information around the age, weight and previous prices.
On Stan James you can also watch UK and Irish horse racing live on your PC, mobile or tablet. The live streaming comes from "At The Races" and "Racing UK" video feeds, and you will qualify to watch a race once you have wagered a minimum £1 bet on that particular race.
Stan James are also offering best odds guaranteed on all UK and Ireland horse racing bets after 10 am. So basically, if your horse wins at bigger SP than the price you took, you will be paid out at the bigger odds. For example if you took a bet at 6/1 and that horse went on to win at 8/1 SP, you would be paid at 8/1.
Scroll down to Services on the left side and you will see more Racing based benefits. This includes the Stan James Tipping Game, whereby you can place tips for any races in UK or Ireland. You can then follow the picks of other tipsters and win free bets for making the best daily and monthly tips.
Taking this even further, you can follow the biggest horse races via live commentary. So if you don’t want to place the qualifying bet to activate live streaming on a certain race, you can still get a piece of the action by listening to the free commentary service.
Currently there is no option on Stan James to bet on E-Sports, either for individual matches or outright tournaments. When you consider that Newzoo’s latest Esports Report states that the number of worldwide consumers who will be aware of E-Sports by the end of this year will exceed one billion, adding E-Sports must be a priority. Most of the leading bookmakers are offering markets, particularly for League of Legends (LOL) and Counter Strike (CS), and Stan James need to keep pace.
Live streaming is available for all UK and Irish horse racing meets, so long as you have placed a qualifying bet of at least £1.00 on the specific race you want to watch. This is a pretty standard requirement for the industry.
If you are placing a qualifying multiple bet, you would need to stake £1.00 per selection. For example, if you included selections for two races that you wanted to watch, you would need to stake £2.00 on the bet. For a treble bet this would be £3.00 etc.
The live streaming comes from "At The Races" and "Racing UK" video feeds. The streams are only available whilst any of your qualifying bets are either open or unsettled.
We enquired about the possibility of cashing out bets on Stan James, but unfortunately they do not offer the service at the moment. However, we were told that it is something they are looking to introduce in the near future. With the competition in the industry being so strong, we’d say it is essential that they roll out Stan James cash out as soon as possible.
Stan James layout is extremely straightforward, and gives you everything you could need right in front of you. The home page puts a strong emphasis on Racing, with information about the biggest upcoming races, special bets and details about their best odds guarantee.
The left menu is easy to use, and the quick links gives you easy access to the biggest sports. Cricket is particularly prominent on Stan James, alongside the traditional favourites, Football and Horse Racing.
We are also really drawn to their left side 'Services' section. This is where Horse Racing again comes to the fore with a quick link to Live Racing, Live Commentaries, Horse Form Alerts and daily tips.
You also get access here to the Stan James blog, which includes some really helpful information to guide your bet. You can get expert betting previews, accompanied by scores and statistics. Of course all the opinions and advice given is associated to odds and selections on Stan James.
For example, there might be a comprehensive article covering why you should back Rory McIlroy to win the Players Championship at Sawgrass, alongside the odds in button format and clickable straight into the market.
They have a specific Stan James App for you to download both for iOS and Android devices.
Moreover, the mobile version of the site is packed with all the features you will find on the desktop version. It is 100% secure for all deposit and withdrawal methods, and carries a pretty impressive load speed.
The home page gives you all the sporting highlights, with featured events including the next 3 horse races to start. The top menu also gives you one click access into the biggest sports. To see the A-Z list you need to navigate to All Sports.
The In-Play navigation will take you to the list of current In-Play events with start time and live odds, which will flash up red or green depending on whether the odds are shortening or lengthening. The page should perhaps include a number of markets available for each live match.
The Stan James Twitter bio invites you to follow for Sports Betting and banter. They currently have over 43,000 followers, who presumably enjoy the videos and light hearted statuses, alongside some updates around the sportsbook itself and special bets.
Similarly, the Facebook page has nearly 50,000 likes and includes previews of the biggest sporting events, details of the Stan James predictor competitions and of course some funny videos to boot.
The Stan James YouTube channel hosts more than 250 videos after launching in 2009. The channel features the Stan and James split personality commercials, alongside expert tips for the biggest horse racing events, including the Cheltenham Festival. Total video views stand at just short of 200,000.
We've tested the Stan James Live Chat several times during the course of making this review, and it's certainly very impressive. Simply click on Live Chat on the top left side of your screen and you are told that an operator will be with you shortly. You can enter your question right away and wait for the advisor, or wait for them to join the chat and ask away. Either way it's a quick and efficient process.
Aside from Live Chat, which is becoming more and more popular in the industry today, there are a number of other options to you. For general enquiries you can email them via [email protected], for technical questions use [email protected] and for specific questions pertaining to your account get them on [email protected].
You can also reach the call centre free from the UK on 0800 211 222 or outside the UK via +800 1124 1124. For customer service, call 08000 35 11 36 in the UK or +350 200 44 002 if you're outside of the UK. And finally, check out their website for the postal address if you wish to reach them via letter!
Every Saturday between 11am and Midday, Stan James offers the best industry price on a select horse racing meeting in the UK or Ireland. The offer covers bets placed on any device.
For all horse and greyhound race bets in UK and Ireland, you can pick up bonuses on top of your ‘lucky’ selections. Ante Posts are excluded and you can only make one selection per race. The bonuses are explained below:
Banking with Stan James is refreshingly easy. Just click on the orange 'Deposit' tab at the top right of your page. Here you can add a quick deposit via your chosen method, or a new payment type. In some circumstances, Stan James may ask you for some verification from you before confirming a withdrawal. But this will only include simple proof of address and identity.
Stan James was founded by Steve Fisher and James Holder, and is now owned by Unibet. The company is largely online based but does include a host of betting shops, the first of which was opened in 1973. Stan James have been among the leaders in the industry over the last 10 years, and have become renowned for their focus on Racing, with a great menu of races across all the major meets in UK and Ireland. Keep reading for more information, and how you can net yourself a free £20 bet.
Register with Stan James today and follow this step by step guide to claim your £20 free bet!
You should be able to activate this free bet within just 24 hours of registering your account.
SmartBets advocates responsible gambling, and therefore is a supporter of the Gamble Aware Campaign. If you feel that you, or someone you know, are having difficulty with gambling, we strongly recommend you to contact the National Gambling Helpline at 0808 8020 133. The Helpline is free of charge and open 7 days a week from 8:00 - 00.00. When the Fun stops; Stop.
You must be 18 years old or over to use this site. Please bet responsibly.
Disclaimer: SmartBets has no affiliation with the sports teams displayed on site. We claim no credit for any associated images posted on the site unless otherwise noted. Images are copyright to their respective owners.
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