Sportingbet may not be amongst the more well known bookmakers in the online world, but they’re certainly a bookie that shouldn’t be underrated. With thousands of Sportingbet odds available on a wide range of sports and competitions, bettors worldwide are signing up to Sportingbet to enjoy what they have to offer.
A relatively experienced bookmaker, founded in 1998, Sportingbet offer their customers a range of competitive odds and promotional offers. Their bonus opportunities are varied, offered on a number of sports, so if you’re looking for a bookmaker who can help you enhance your profit margins, you might just have found it here.
No matter how many wagers you place and how many you win, if you’re not betting on the best possible odds, your long-term profits could suffer considerably. Why bet on odds with one bookmaker when another is offering much more value? This is why bookmakers fight it out to consistently offer the best prices in order to attract new clientele.
Sportingbet odds are certainly impressive in their numbers, with their prices covering over 30 different sports and events. You’ll find odds here of value, with the Sportingbet aim of offering competitive prices consistently glaringly obvious, no matter what your favourite sports are to bet on.
Major events in the most popular sports, like football, tennis and basketball, are well covered, with well over 100 different prices on most matches or games available. Promotions on these sports are also available regularly, meaning you can have more opportunities to make profit too.
As well as sports, Sportingbet odds also cover a range of novelty markets. Specials like Next James Bond and Turner Prize winner can be wagered upon - you can even bet on the time of arrival of the next Royal Family baby!
Why is it key that you find a bookmaker that offer you great odds on a regular basis? It’s all about the profits. Whilst a one-off bet placed on odds of 5/1 (6.0) when another bookmaker is offering 11/2 (6.50) may not appear to make a huge difference, if you consistently bet on the lesser odds you will lose out on much more profit in the long term. Always find the best odds possible, those offering you the most value. Sportingbet odds are consistently competitive, making them a good choice for your next bookmaker.
An attraction for those of you who like to bet on the horses is the Best Odds Guaranteed promotion that many bookmakers offer. Best Odds Guaranteed means that regardless of the price you take, if the odds by the time the race starts are longer, you’ll get paid out at the better price. For example, if you take 6/1 on a horse an hour before the race begins, but the price then lengthens to 9/1, your bookmaker will pay you out at 9/1. Similarly, if the odds you bet on are longer than the starting price, you’ll still be paid out at the bigger odds.
Unfortunately at the time of writing, Sportingbet don’t offer Best Odds Guaranteed on their horse racing. However, Sportingbet odds are competitive, so horse racing enthusiasts may still be impressed on what’s on offer here.
Sportingbet odds cover a wide range of sports and events, though none so much as football. Football is one of the most popular sports to bet on worldwide and Sportingbet odds on the game are as varied and in-depth as you’d hope from an online bookmaker.
The most impressive aspect of the Sportingbet odds available on football is the number of leagues and competitions you can bet on. As well as the most popular tournaments, like the Premier League or UEFA Champions League, you’ll find odds and markets here on second, third and fourth tier action, something that very few bookmakers can offer. For example, Sportingbet odds cover Italy’s Serie B, Serie C and Serie D; Argentina’s Primera B, Primera C and Primera D; in fact even Reserve leagues from across the globe are available to bet on.
The number of separate odds is equally as impressive. Even on third and fourth tier action, you can still find 40+ different odds, another quality lacking in a number of other bookies.
As you’d expect, the top divisions and competitions are extremely well covered, but if you’re looking for a bookmaker who offers you just as good a betting experience on lower leagues and minor competitions, Sportingbet are certainly a bookmaker worth considering.
The explosion of in-play betting in recent years has rejuvenated the online betting industry. Bettors now have a huge number of options as they try to make profit, with many using live betting as a way of covering their pre-event wagers. Some concentrate solely on their in-play bets, in the hope that they can find much more value in the odds.
Sportingbet odds pre-event are impressive in their numbers, and as you’d expect, so are their live betting options. Throughout each event, prices can constantly change, so to make the most out of your live betting experience make sure you follow the action as closely as possible.
Football has huge in-play opportunities attached from Sportingbet. Markets like Next Team To Score, Total Goal Bands and To Win Rest Of Match are available, along with favourites like Both Teams To Score and Next Goalscorer.
Basketball is another popular sport with in-play bettors, and Sportingbet don’t disappoint here either. Tennis, American Football, Ice Hockey, Cricket and Volleyball are also well covered, amongst a number of other sporting events. Each have a decent range of odds available, so if you’re more of a live betting fan than pre-event wagering Sportingbet live odds are worth checking out.
There are three formats in which you can have your Sportingbet odds displayed. These are Fractional, Decimal and American. We’ll discuss each one now.
Fractional odds are most often used in the United Kingdom. Odds written this way can be confusing to those not used to this format, which has led to some preferring Decimal odds.
Fractional odds written as 4/1 or 6/1 are pretty easy to understand. If you placed a one pound stake on odds of 4/1 and your bet is successful, you will win £4 plus your £1 stake back for a total return of £5.
However, odds written as 16/5 or 19/4 can be more difficult to understand. At a glance, it can be hard to work out what your total profit can be without having to calculate. This is why many now choose the Decimal option as their preferred way of displaying odds.
So, you see a bet priced at 16/5. Essentially, this means if you place five pounds (the number on the right) you will win 16 pound (the number on the left) if your bet is successful. The Decimal format displays this as 4.20. 4.20 shows how much you would win if you placed £1 on these odds.
American odds are more complicated, and very rarely used in Europe. Sportingbet odds can be displayed as American odds, otherwise known as Moneyline odds, if you prefer.
How do American odds work? American odds show you a positive and a negative number. For example, a basketball match may show the home side as -200 and the away side as +200. The negative number for the home side shows that they are favourites to win the game, whereas the positive number for the away team represents their outsider status.
Sportingbet pride themselves on offering competitive odds on all sports and events. This leads to a distinct lack of offers and promotions compared to their rivals, although the few offers that are available are certainly appealing.
As well as their Welcome Offer for new customers, Sportingbet also offer a variety of Mobile specials. A weekly free bet offer is currently available - if you place five 5+ fold ACCA’s you’ll receive a free £10 bet if you meet the specific terms and conditions - and other mobile only deals are open to new and existing customers.
If you’re looking for a bookmaker that offer a huge range of promotional bonus opportunities, Sportingbet may not be for you. However, if you want to rely on a bookie who offer you consistently competitive odds on a wide range of sports, Sportingbet are certainly one you should look at.
The Sportingbet website has a pretty simple design, with most of the main navigation focused towards the top of the page. Their presentation on special bets and today's racing at the top of the page is clear enough, without being intrusive to the user experience.
We are big fans of the Quick Links menu, which gives you direct access to certain matches and sporting events. You also have a popular bets menu, which is designed to 'hook' the more recreational punter for a quick bet.
For the more savvy bettors, there are statistics available, although not for all matches. In general, the presence of statistics and match visuals to guide your bets is much more comprehensive within the In-Play betting page.
The In-Play page also gives you more scope for personalising your experience, for example by adding favourite events and searching for matches by popularity. You can even use the Live betting calendar to plan ahead for your next In-Play bet!
You can access Sportingbet from anywhere, straight from your pocket. The mobile navigation is pretty slick, with logical navigation between the 3 major sections: Sports, In-Play & Casino. You can scroll through the sporting icons across the centre of the screen, which in some ways shows less segregation between the main sports and 'other sports' than on the desktop version.
It's also clear that they've put the work in to create an App that stands out in the industry. The sports app is available for download, and compatible with iOS 7.0+ and Android OS 4.0. It also includes a quick bet feature and touch ID login for greater user experience.
More than 25,000 Twitter users are following the betting and banter from Sportingbet UK. That represents decent visibility in the industry, but there is a need to grow this number and communicate to a wider audience.
A lot of their posts focus on money back racing specials and enhanced accas. But you also have the more light hearted posts that are crucial to capture and entertain your followers.
Sportingbet's Facebook page has more than 15,200 likes, and focuses much more on video previews for big sporting events. However, at the time of checking they have gone 3 months without a single post. With the importance placed on social media and content marketing today, this is far too long.
The Sportingbet UK YouTube channel has over 150 videos, and total video views approaching 200,000. The channel itself has been active for just over 6 years.
The Live Chat on Sportingbet is certainly efficient. We have tried this on a number of occasions and got through with just a minimal queue each time. There is also the easy option to save the chat, which is useful if you obtained certain information you didn't know before. Once you leave the chat, you will be asked to give feedback which is understandable and positive in some ways to improve customer service standards.
If you're not yet on the Live Chat bandwagon, there are a number of other options available to you. This includes an extensive FAQ section and a range of help numbers according to where you are based. The UK free phone number is 0800 0280348.
Finally you can click to generate an email form from the website. You just have to enter your email address, Sportingbet username, name, query type and specific question. They will also encourage you to attach a file or screenshot to help them to locate your problem quicker.
Sportingbet is a UK based operator with a focus on Football and Horse Racing. They have an extensive sports coverage, cash out service and a strong sports app. We are also attracted by the potential to make £50 in bonus money in 3 stages!
Register with Sportingbet today and pick up a £50 welcome bonus offer. You can get a £10 bonus right away, and up to £40 in further bonuses by carrying on playing. Just follow the simple instructions below!
SmartBets advocates responsible gambling, and therefore is a supporter of the Gamble Aware Campaign. If you feel that you, or someone you know, are having difficulty with gambling, we strongly recommend you to contact the National Gambling Helpline at 0808 8020 133. The Helpline is free of charge and open 7 days a week from 8:00 - 00.00. When the Fun stops; Stop.
You must be 18 years old or over to use this site. Please bet responsibly.
Disclaimer: SmartBets has no affiliation with the sports teams displayed on site. We claim no credit for any associated images posted on the site unless otherwise noted. Images are copyright to their respective owners.
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