Paddy Power offers a brilliant and inviting selection of bonuses and regular promotions, a strong mobile app and a great range of odds across multiple sports.
It dominates social media in the bookmaking world with many smaller bookmakers mimicking its successful style of ‘banter’ to increase engagement but not replicating it to anywhere near the same effect. Paddy Power is also innovative and keen to encourage new features (see Pimp My Bet) and new ways of betting but it must remember that the provision of an excellent and reliable customer support system is paramount for long term success and continued growth.
There is a Paddy Power signup offer : Risk Free Bet of £20.
To activate this you must register (it happens to be for new customers only) and place a qualifying £20 bet. You can only place a bet on Paddy Power sportbook and it has to be a single bet. If your 1st bet is a loser, then you will get refunded in cash money within 6 hours in your account.
This is a very generous signup offer and if you’re from one of the valid accepted regions for this bonus then you’d be foolish not to make the most of it. Frankly there are few bookies out there with better sign up offers. Check the terms and conditions below, as well as a walkthrough guide, on how to make the most of it, and indeed, whether you’re able to.
Football is the most popular sport for betting worldwide, and Paddy Power have got it all covered. So many of the ongoing Paddy Power promotions focus on Football, alongside a majority of the Quick Links you can find at the top left of the page.
If you navigate into Football Betting, you can see ‘Hot Bets’, upcoming matches, Outrights, Specials, Team Pages and a brand new Coupons tab. We are particularly in favour of this coupon style to enable quicker bet placement across multiple matches for a specific bet type. For example, Correct Score, Both Teams to Score or Match Result & Both Teams to Score.
The Team Pages are also an extremely cool addition, particularly for when you are hunting statistics to support your next bet, or if you are comparing teams before making a choice on an outright market for a specific tournament.
You are encouraged to enter your favourite team to see the most popular markets and prices for upcoming matches as well as recent results and key stats. Once you have entered your team, it will be saved as your preference and load as your Team Page on your subsequent visits.
Paddy Power will also publish Blog Articles to help your Football betting, which includes breaking news, suggested accumulators, football specific promotions and expert tips or opinion from the likes of Andy Gray and Teddy Sheringham.
You will be pleased to know that the biggest Football matches fall under Paddy Power’s Live Streaming section or ‘Watch Live’. You just have to retain a positive account balance to qualify for the live video.
Finally, the Paddy Power Bet Calculator is a handy tool for those looking for a specific returns from Football accumulators. You can choose whether to input fractional or decimal odds for your selections, and plan how much you want to wager for the returns you’re aiming at!
As an Irish bookmaker, it is no surprise that Paddy Power excels when it comes to Horse Racing. They have been particularly strong at combining free bets and race specific offers with humorous marketing campaigns around the biggest events, particularly the Cheltenham Festival.
Over recent years they have done so many different promotions, for example money back if your horse refuses to race, money back if your horse finishes within a length and money back if your horse finishes 2nd to a big race favourite.
Paddy Power always rank highly in terms of competitive odds, and show off their markets within an attractive Horse Racing specific layout. You can easily see the next 5 races up or a full list of race times per venue. They also give you Quick Picks, Ante Post markets and a recap of all previous results.
Of course, they specialise in UK and Irish Racing, but they also give you markets for race meets around Europe, USA and for a wide range of Virtuals. For recreational punters wanting to bet on any televised, quality horse racing, Paddy Power is the way to go.
Finally, they also have the Best Odds Guarantee on all UK and Irish Races. This means that if you take an early price on a race that is subsequently bettered by the Starting Price (SP), you will be paid at the bigger price if your horse goes on to win.
So if you back a horse at 2/1 that goes off at 3/1, you will be paid out at the bigger 3/1. Similarly, if you caught an early trend and backed a horse at 3/1 that dropped to 2’s pre-race, you would still be paid at 3/1.
Paddy Power have all the major esports covered on the website. As a growing phenomenon in the sports betting industry, it is becoming more and more important for bookmakers to include major esports games such as League of Legends, Counter Strike and Dota 2.
It’s also nice to see that you can bet on both match and outright tournament markets for each of the games. You can even take advantage of map betting and various handicap market options. Other operators offer a more diverse product in esports betting and whilst Paddy Power is better than many it falls short of the likes of Betway, Sky Bet and Pinnacle to name three.
The main thing we’re slightly disappointed about is that it’s pushed to the bottom of the A-Z sports menu beneath Volleyball. It’s certainly time to move esports up into a more prominent position!
It doesn’t matter where you are on the site, you can always access the Paddy Power live streaming service by clicking on ‘Watch Live’ towards the top of your page. Here you get the quick option to watch all the matches which are ‘Live Now’.
You can watch a wide variety of sports on Paddy Power via this service, with no more than a 5-10 second delay on the live action. The quality of the images may be a little behind the very best in the industry, but in general the display is pretty consistent.
You just have to retain a positive account balance to qualify for the live video streams on Watch Live. The only extra for Horse Racing is that you need to bet a minimum £1.00 on a certain race to access the stream. This can be a £1.00 straight win bet or 50p each way.
You can also enjoy multi-screen streaming on Paddy Power, which means you can watch different games from different sports at the same time. This means you can plan to follow multiple components of your accumulator live on Paddy Power without the need to switch on your TV.
One of the only downsides we have found is the absence of a live streaming calendar for events more than a day in advance. This would be a nice addition, particularly for those punters who like to plan their bets around watching the action and hopefully seeing the money come in live!
Wherever you see the Cash Out logo, you’re in luck! This will appear on your bet slip and be clickable to the Cash Out page which can always be found from ‘Quick Links’ on the left side of your page.
Here you can take control of your single and accumulator bets, by taking a portion of your winnings or minimising your losses before the final outcomes have been decided. You don’t have to wait until the final whistle to make a profit!
Cash Out is available on desktop, mobile and tablet. All you have to do is accept the cash out value being offered for your bet, and you will receive that regardless of the final result. The feature is available for wide range of sports and bet types, including Football, Tennis and Golf.
Please be aware that certain things such as goals and penalties may result in the temporary suspension of the market and associated cash out offer. Partial cash out is available but only for single bets; if you choose to partially cash out a bet, the remainder of your bet will be replaced at the current odds.
The Paddy Power website has everything you would expect from a leading bookmaker and much more. The main sports page comes with a central promotion, and a strong focus on current live betting and the next 5 races available for betting.
One thing we would say is perhaps the section for Quick Links is too extensive and pushes the A-Z left side sports menu too far down the page. But that’s a minor criticism, as most users would be drawn in by these Quick Links which focus on the biggest ongoing sports events, promotions and Cash Out.
The Live Betting page is particularly well designed with a quick switch between all events and In-Play action per sport. You can see a quick overview of current scores, associated odds and number of markets per match. There is even a calendar to show you live events across the next 24 and 48 hours. We also like the option to see your ‘Live Cashouts’ from this page.
We’ve already alluded to the easy access to an odds calculator, and the presence of sports blogs which includes expert opinion from a selection of Paddy Power ambassadors.
For those of you who want to track a horse race without placing a bet and getting the live stream, you can follow text or listen to audio commentary for a wide selection of races absolutely free!
Paddy Power mobile is a strong offering with the bookmaker fully aware of precisely how important getting mobile right is as more and more bettors enjoying betting on the go, and the convenience of being able to place a quick bet with their phone or whilst watching a match.
There is a Paddy Power app for both iOS and Android, and it includes all of your favourite features from the main site as well as special mobile only offers and promos for customers. It’s a well designed app too which has good load times, plus it’s easy to use and navigate which will keep customers coming back time and again.
Paddy Power is all about visibility though the way it achieves this end is not typically ‘traditional’. The Irish bookie is well known for its outrageous antics which have included numerous banned advertisements and the opening of controversial betting markets such as ‘It’s Oscar time’ which was betting on the outcome of the Pistorius trial and a market on the likelihood of a successful Obama assassination after he became US President.
Such markets are in addition to the bookmaker’s famous, or perhaps more accurately infamous, marketing stunts. These include sending Dennis Rodman to North Korea as an ambassador and installing a Hollywood like sign on Cleeve Hill at the 2010 Cheltenham Festival.
Paddy Power signed a deal with Arsenal in 2013 to become the club’s official betting partner across the UK, Irish and Italian markets for at least three years. This gives it exposure both at the Emirates and across Arsenal’s vast digital channels.
Visibility also comes from engagement and promotion across social media and it is here that Paddy Power holds its greatest asset. The Paddy Power Twitter account has a staggering 600,000 followers. By way of comparison Ladbrokes has 173k and Coral has 333k. Paddy keeps true to its theme of promoting fun and entertainment across its channels which also include the Paddy Power Facebook and the Paddy Power Youtube which has garnered over 14 million views.
All of these, especially the Twitter, include a regular stream of jokes, videos, images (often memes) and Paddy Power blog content and the operator ensures that these channels are used to heavily engage with fans and respond to them too. They understand how best to utilise social media which leads to cheap, widespread brand visibility via retweets and Likes en masse. There’s a Paddy Power Google + page too. The social media channels too are an excellent place to promote their regular marketing campaigns which can leave something of a bad taste in the mouths of many but this is a bookmaker who is very clearly on board with the idea of there’s only one thing worse than being talked about, and that’s not being talked about.
Paddy Power customer support exists in the form of live chat, email, over the phone and by a specified Twitter account @AskPaddyPower. There’s a help centre too which includes your many typical FAQS and the numbers to call are 08000 565 275, or 00353 1 9050131 if you’re abroad. The @AskPaddyPower account is available between 8am and midnight seven days a week which is simply pretty fantastic.
The customer support teams were quick to respond across methods and friendly but could have been a lot more helpful and during the SmartBets test of the live chat support the operator sent incorrect links and wasn’t overly helpful. A further issue is that the Paddy Power live chat feature wasn’t the easiest to locate on the site in the first place. It should be a one click operation and this is one way in which it could improve.
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Disclaimer : SmartBets has no affiliation with the sports teams displayed on site. We claim no credit for any associated images posted on the site unless otherwise noted. Images are copyright to their respective owners.
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