There’s plenty to love about Paddy Power. Whether it’s their cheeky advertising campaigns or great betting odds, punters all over the world have come to adore Paddy Power’s unique approach to sports betting.
Paddy Power are renowned for the number of promotions and bonus opportunities they offer both new and existing customers. This also includes the Paddy Power sign up offer, available for all new customers!
One of the many reasons why Paddy Power is hugely popular is the number of free bet opportunities they make available. Money-back specials are offered regularly, giving customers the opportunity to get free bets should their initial bet lose.
Let's look at an example. Paddy could offer money back as a free bet if Chelsea beat Burnley on losing goalscorer, correct score or #whatoddspaddy markets. Another could be money back as a free bet if you place a losing wager on a horse to win on a selected race.
These are just two of many ways in which you can earn a free bet - these offers change regularly so it's worth checking out their Promotions tab to see what's new before you place your bets.
As well as their Money Back specials, Paddy Power offer all sorts of offers and promotions for both new and existing customers. These bonus opportunities are generally available on many different sports, including football, rugby, cricket and darts.
For example, Paddy Power on occasion make available an offer where they'll pay you out even if your bet loses. Take their FA Cup offer. If you place a pre-match First or Anytime Goalscorer bet on selected FA Cup matches, but VAR rules out a goal scored by your selection, you could get paid out as a winner anyway!
Or take their 2 Up - You Win promo available on selected football leagues. If you bet on a team to win and that side goes 2-0 up, you'll get paid out there and then regardless of if your choice wins the game or not.
Paddy Power also offer ACCA Insurance and Best Odds Guaranteed. If you're after a bookie who provides you with huge numbers of opportunities to earn free bets or claim your stake back, you could do worse than giving Paddy a try.
Paddy Power is all about visibility though the way it achieves this end is not typically ‘traditional’. The Irish bookie is well known for its outrageous antics which have included numerous banned advertisements and the opening of controversial betting markets such as ‘It’s Oscar time’ which was betting on the outcome of the Pistorius trial and a market on the likelihood of a successful Obama assassination after he became US President.
Such markets are in addition to the bookmaker’s famous, or perhaps more accurately infamous, marketing stunts. These include sending Dennis Rodman to North Korea as an ambassador and installing a Hollywood like sign on Cleeve Hill at the 2010 Cheltenham Festival.
Paddy Power signed a deal with Arsenal in 2013 to become the club’s official betting partner across the UK, Irish and Italian markets for at least three years. This gives it exposure both at the Emirates and across Arsenal’s vast digital channels.
Visibility also comes from engagement and promotion across social media and it is here that Paddy Power holds its greatest asset. The Paddy Power Twitter account has a staggering 600,000 followers. By way of comparison Ladbrokes has 173k and Coral has 333k. Paddy keeps true to its theme of promoting fun and entertainment across its channels which also include the Paddy Power Facebook and the Paddy Power Youtube which has garnered over 14 million views.
All of these, especially the Twitter, include a regular stream of jokes, videos, images (often memes) and Paddy Power blog content and the operator ensures that these channels are used to heavily engage with fans and respond to them too. They understand how best to utilise social media which leads to cheap, widespread brand visibility via retweets and Likes en masse. There’s a Paddy Power Google + page too. The social media channels too are an excellent place to promote their regular marketing campaigns which can leave something of a bad taste in the mouths of many but this is a bookmaker who is very clearly on board with the idea of there’s only one thing worse than being talked about, and that’s not being talked about.
Paddy Power customer support exists in the form of live chat, email, over the phone and by a specified Twitter account @AskPaddyPower. There’s a help centre too which includes your many typical FAQS and the numbers to call are 08000 565 275, or 00353 1 9050131 if you’re abroad. The @AskPaddyPower account is available between 8am and midnight seven days a week which is simply pretty fantastic.
The customer support teams were quick to respond across methods and friendly but could have been a lot more helpful and during the SmartBets test of the live chat support the operator sent incorrect links and wasn’t overly helpful. A further issue is that the Paddy Power live chat feature wasn’t the easiest to locate on the site in the first place. It should be a one click operation and this is one way in which it could improve.
New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your first bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £/€20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply
SmartBets advocates responsible gambling, and therefore is a supporter of the Gamble Aware Campaign. If you feel that you, or someone you know, are having difficulty with gambling, we strongly recommend you to contact the National Gambling Helpline at 0808 8020 133. The Helpline is free of charge and open 7 days a week from 8:00 - 00.00. When the Fun stops; Stop.
You must be 18 years old or over to use this site. Please bet responsibly.
Disclaimer: SmartBets has no affiliation with the sports teams displayed on site. We claim no credit for any associated images posted on the site unless otherwise noted. Images are copyright to their respective owners.
Do you want your own football betting feed for free?
Great choice! You'll now have the upper hand with all :name: best offers. Let's add some more preferences to tailor your Smartbets experience.
You are following :name: Let's add some more preferences to tailor your Smartbets experience.
Bet with your bookies at Smartbets.
Add a bet to get started.