Operating as part of the Betclic Everest group since its acquisition in 2009 Expekt focuses first and foremost on customers from Northern Europe. It caters to them well by offering extensive football, basketball and ice hockey markets and its brand visibility in these regions is aided by a solid group of ambassadors.
Customer support is good but the lack of horse racing, esports and a sign up offer lets this operator down somewhat.
If you’re a fan of football, basketball or ice hockey however then it’s worth a go.
Pros & Cons
Expekt pros & cons
- Great for football, ice hockey and basketball
- A good mobile app for both iOS and Android
- No horse racing or e-sports markets
- No sign up bonus or promo code
Expekt sign up
Expekt sign up explained
Betting on Football
Expekt puts a real focus on Football betting as part of its sportsbook. Many of the Featured Odds are for Football, and you also have ‘The Colossus’ which will be centred around pools of 7 Football matches.
You also have the majority of Popular Bets and Last Minute Bets attributed to Football selections. One look at the A-Z menu shows nearly 12,000 active Football markets, with no more than 100 for any other.
Football Betting is available in each of the following countries:
- South Korea
- United States
Unfortunately, there are no Horse Racing markets on Expekt. Yes, they might have a good range of other sports and betting events, but the lack of Horse Racing is certainly a negative for the sportsbook as a whole.
There are no E-Sports markets on Expekt. It might not be the most popular form of sports betting as things stand, but the speed of growth for the events around the world, and indeed the level of awareness about E-Sports, suggests that there will soon be a spike in this market. Many of the biggest bookmakers have both match and outright tournament markets for games including League of Legends, Dota 2 and Counter Strike.
The live betting page on Expekt is well structured to give you a guide of all the In-Play events for major sports including Football, Tennis, Volleyball and Rugby.
You can also filter the competitions to show events specific to a certain league. However, what we like more than this is the option to switch the full page to show odds for a certain market. So rather than seeing 1x2 or 1-2 selections with the rest hidden, you can change the display to show bet types such as Next Goal, Half Time Result, Set Winner, Total Points etc.
You can also easily see which of your bets are 'Live Now' and which have recently ended. The one thing we do miss here is a more extensive calendar of upcoming live events, which would enable you to plan for your next bet, and indeed your next visit to Expekt.
Website and mobile
The Expekt slogan is 'Sharpen your game', a term they use within the logo and across the website. When you login to the site, rather than seeing a match list or live options, you are confronted by a boxed format with promo sliders around the biggest games and details of their ongoing offers.
Once you navigate to the sports page, you will see a Featured Odds section at the top left of your page. This is the equivalent of the more traditional 'Quick Picks' with a focus on the biggest competitions and the Colossus Bets pool, which they are heavily promoting throughout Euro 2016 in France.
The A-Z sports menu is fairly comprehensive, but we are actually drawn to the 'Top Bets' in the mid page. Here, we like the fact that the match odds are complemented by a few words about the game to encourage you to click through.
Once you are on a specific match, you will often see a few quick match facts, particularly for Football, just above the odds for win-lose-draw (1x2). These are shown next to the Expekt icon, with a 'Sharpen your game' info message on hover.
Finally, we are pleased to see that they have a detailed statistics section which can help you to place your bet. They will also tell you as part of this which matches are most clicked, and also which competitions and sports are most popular on Expekt.
The stats are powered by betradar, and will give you everything you need to know. For example, you might click into the Champions League Football and find stats for players, teams, head to head records, fixtures and archives.
You can even find certain more pointed stats for your bet such as which teams score the most goals, pick up the most cards or play in games with the highest total goals.
Players at Expekt have two choices when it comes to customer support; it’s available via live chat and email (email@example.com).
The response times are displayed on the site too which can be a regrettable move on the operator’s side but the transparency is pleasing.
Expekt is European focused and the site is available in 23 languages. It ensures brand awareness in different European regions by targeted ambassadors. These have included ex football related names in the form of Germany’s Fredi Bobic, former footballer and manager Zibi Boniek in Poland, Sepp Piontek in Denmark and Jari Rantanen in Finland.
At the African Cup of Nations in 2010, Expekt also signed a deal with Cameroonian legend Roger Milla. Egil Olsen who has in the past managed Norway and Iraq had been an ambassador too.
Outside of football Expekt achieves visibility in poker by way of global ambassador Scotty Nguyen. Mats Wilander, a one time world number one tennis player from Sweden, is another sports star that has been associated with Expekt in the past.
Thus far Expekt has done little in the way of forming partnerships with teams or sponsoring events. This is an expensive route to go down but is often worthwhile due to the extended and wide exposure offered.
There are various locally aimed Twitter channels for Expekt such as @ExpektSuomi, @ExpektUK and @ExpektPolska. All have followings in the low thousands and showcase their promotions, the targeted ambassador and general sports and betting odds news. There’s much in the way of video content too
Expekt have launched the Colossus Bets pool for Euro 2016, with a massive £10,000,000 in prizes on offer. All you have to do is predict the correct score for the selected 7 matches.
- If you are the only winner for all 7 legs, you will take the prize pot. If there are multiple winners, it will be shared.
- This is the same for winners of 6 and 5 legs, although the prize pot is significantly reduced to £5,000 and £3,000 respectively.
- If you share the big prize fund, you will get a free pick in one further match during the following week for a bonus amount of £5,000.
- There will be consolation prizes on offer for those who come close to taking a big prize.
The Colossus will be a permanent feature on Expekt moving forwards, but the prizes available will be ramped up somewhat for Euro 2016. There will be a guaranteed £70 million in jackpots across the tournament.
When you place an accumulator with 5 or more selections, you can get up to 100% bonus on top of your initial winnings. The offer is only for specific Football, Basketball and Ice Hockey markets where the Multi+ logo is displayed.
If you have a void selection or a postponement which brings your total valid selections to less than 5, you will not be eligible for the premium bonus. The promotion does not apply to system bets, and the maximum Multi+ bonus is €10,000. The bonus amounts available are shown below:
Bet Type and Multi+ Boost
5-fold - 5%
6-fold - 10%
7-fold - 15%
8-fold - 20%
9-fold - 30%
10-fold - 40%
11-fold - 50%
12-fold - 60%
13-fold - 70%
14-fold - 80%
15-fold - 90%
16+ - 100%
Deposits and Withdrawals
Banking with Expekt is a simple and secure process. You can access both the deposit and withdrawal methods by clicking on the relevant link at the top right of your page.
Click the on 'deposit' tab and you be will present you with all of your deposit options. You can deposit into your account via credit card, debit card, e-wallet or Entropay, a secure pre-paid card.
Similarly, Expekt gives you all the options you need for withdrawing your money. This includes bank transfer, as well as popular e-wallets and debit cards.
Please note that you will be asked to send a copy of your personal identification (ID card, passport or license) when making your first withdrawal. You can upload the documents via your account at any time, even before you have a win, to speed up this process.
Expekt was founded in Sweden back in 1999, and now offers sports betting, casino, poker and bingo in 23 different languages. There is currently no welcome bonus for new customers, but they do cover a broad range of sporting events, with plenty of live betting options available.
- Expekt was founded in Sweden by duo Christian Haupt and Conny Gesar in 1999 but it’s now based in Malta.
- French group Mangas Gaming, the company behind Betclic, acquired Expekt in 2009 for a fee of around €125 million.
- It’s European focused, especially Northern Europe, and Expekt has over 1.8 million registered customers.
- It’s licensed and regulated by both the Malta Gaming Authority and the GB Gambling Commission.
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