BoyleSports is an Irish bookmaker at the forefront of the industry in terms of Horse Racing. They have wide range of markets for daily racing and competitive odds for Ante Post selections. In addition, they have a ‘Bet & Watch’ service for Horse Racing, although this should probably be extended to cover the likes of Football and Tennis.
They also offer a huge number of countries and bet types for Football. We are particularly in favour of the use popular betting coupons, and the option to broadcast audio coverage of the biggest matches via BoyleSports radio.
Unfortunately they are missing a cash out service and markets for the biggest E-Sports games. They should also look to improve upon the welcome bonus; £50 may seem like an attractive offer, but in reality it will take you a lot of bets and a full 35 days to trigger it.
Below SmartBets fully reviews; BoyleSports betting product, market offerings, bonus promotions, customer services, payment processing options, website design and further features.
Register a new account with BoyleSports and place 5 bets of £10 or more within the first week to receive a BoyleSports free bet of £10!
Repeat the process in the following 4 weeks to receive a further £10 free bet bonus each week!
Football is up there with Horse Racing as one of the biggest sports on BoyleSports. In particular, Football forms a big part of their live betting offering, and they have lots of statistics available for you to check on before you place your bet. Unfortunately, they only have live streaming for Horse Racing.
However, you can check on the statistics for In-Play matches, and add matches to your favourites. This means you can check all aspects of the site then return to a favourite match quickly. You also have the option to listen to radio coverage around the biggest matches. If at any point there are no matches being broadcast, you will be invited to listen to results from the most recent radio coverage.
We are really in favour of the ‘Popular Coupons’ which sit at the top of the BoyleSports Football page. Here you can filter your match list to show matches that are televised, internationals or upcoming. You can also choose to see all markets for specific betting types, including Both Teams to Score, Match Result & Both Teams to Score, Handicaps, Double Chance and Over/Under.
You can bet on Football matches from the following countries on BoyleSports:
BoyleSports are renowned in the sports betting industry for their focus on horse racing. They get their prices out early for the biggest race meets and are normally competitive at the top end in terms of odds. They also have a good range of Ante Post markets and a best odds guarantee for all UK & Irish racing.
This means that if you take an early price on any race and the starting price is subsequently bettered, BoyleSports will pay you at the bigger price. So if you take a bet on a horse at 2/1 and it wins at 3/1 SP, you will be paid out at 3/1. If you bet at 3/1 but it goes off at 2/1, you are still paid out at 3/1.
Each race is presented to you with a great deal of information to guide your bet. So rather than just a list of horse names and prices, you will see a form preview of the expected front runners, and the following information for every horse: Number, Silks, Name, Jockey, Trainer, Place Betting, Odds W/O Favourite, Previous Odds and Live Odds.
The full list of venues and race times will also be clearly marked with those that will be available via ‘Bet & Watch’. You just have to stake a minimum of £1.00 per race to qualify for the live video stream on your PC. The broadcasts, brought to you from ‘At the Races’, will begin around 5 seconds before the race start and last for about 8-10 minutes.
The BoyleSports horse racing coverage is not limited to UK & Irish Racing. You can also find competitive odds for international race meets from the likes of USA and Australia, and a wide range of virtual races. You also have US Tote Racing which also comes under the ‘Bet & Watch Coverage’. BoyleSports present results of completed races across all categories, and even live radio coverage for specific races.
BoyleSports currently have no E-Sports markets on the website. With the current speed of growth and popularity within the sports betting industry, we feel that they should be at least offering up markets to the biggest games. This includes League of Legends (LOL), Counter Strike and Dota 2.
Live Streaming is available on BoyleSports for selected Horse Racing meets in the UK and Ireland. Just look out for the highlighted Bet & Watch icon alongside the venue and race time. For the available races, you just have to place a minimum of £1.00 or 50p E/W to qualify to watch the live stream.
This is a very handy service for horse racing punters, but should really stretch to other sports on the website. For example, major sports such as Football, Tennis and Basketball are well covered by live streaming on many of the leading bookmakers in the industry.
There is currently no option to cash out online bets on BoyleSports. For a competitive industry, not offering this service represents a major negative for the website. Cash out comes with a whole host of advantages for the customer.
These include the option to safeguard your winnings, minimise your losses and increase your account balance without the need to make a new deposit. It is highly likely that certain players would see the lack of cash out as a good enough reason to switch.
Place a football accumulator with more than 5 selections, and get a bonus up to 200% on your winnings, plus your money back as a free bet if just one of your selections loses!
The extra bonus will be paid out as follows:
*The maximum bonus payout is £/€5000.
Get your money back as a free bet if your horse fails to start the race!
At present BoyleSports offers four main payment functions by way of Credit/Debit card payments, bank transfers, cheque forwarding and cash deposits offered via its retail betting shops (please note that cash payment is only allowed in the Republic of Ireland).
Compliant with national jurisdictions, BoyleSports does not permit online credit/debit payments from the following countries; Australia, Austria, Belgium, Canada, Germany, Japan, Switzerland, Iceland, Hong Kong, Slovenia and South Korea.
Credit card payments are allowed on Visa, MasterCard, Electron and Laser cards, please note that BoyleSports can only take card payments once the user has verified his account and address.
BoyleSports customer services, further advises players that the company is restrictive of prepaid bank cards on its system. Users are therefore advised to use the below third-party payment options.
In terms of bank transfers BoyleSports advises that its can take 3-5 working days for the deposit to be confirmed on player bank accounts.
BoyleSports allows for a number of third-party payment providers including
For customers accessing the bookmaker from non-EU jurisdictions, BoyleSports customer services advises players to use the following third party payment provisions.
SmartBets advises customers to visit BoyleSports payment page which gives full details on preferred payments options with regards to national jurisdictions:
In terms of player account withdrawals BoyleSports seeks to process all requests within 24 hours. Once cleared from BoyleSports operating system, the bookmaker states that payments usually hit player accounts within a 3-5 day working period.
The bookmaker notes that some payments may take longer to process dependent on player jurisdiction and payment processing method requested.
BoyleSports customer service may require players to demonstrate additional information in order to process final withdrawals
The Boylesports customer service is powered by Zendesk, and split into 7 categories: Sportsbetting Rules, Free Bets and Promotions, Account Management, Sportsbetting, Customer Security, Responsible Gaming and Gaming. They also present an FAQ section, although this should be slightly more detailed. For example if you use the search bar to find a certain help topic, you will quite often draw a blank.
On the desktop version, you can always load the help options from a right side tab. The 3 options available when you expand the tab are Live Chat, Email and Call. The presence of a Live Chat service is crucial in what is an extremely competitive industry, and works really efficiently in our experience. You may sometimes have to sit in a short queue, but nothing that would put you off waiting.
The number to call from the UK is 0800 22 00 66 and for ROI users 1800 22 00 66. If you are calling from outside of the United Kingdom, you can contact them on +353 42 939 3168 or send an email to firstname.lastname@example.org including your full name, username and details of your query.
As a betting firm, BoyleSports has undertaken various revamps of its website boylesports.com which has greatly improved year-on-year.
The BoyleSports team should commended for this effort as it has placed the website user first with an easy to navigate website with core markets and key information accessible in one to two clicks (other bookmakers please take note!).
SmartBets is a fan of boylesports.com, which is a unique website with great user functionality. A strong plus for the BoyleSports website is its defined structure, which has clear user access and labelling to ongoing promotions and ‘Daily Specials’, so betting customers are continually up to date with what is happening onsite.
BoyleSports is one of the few bookmakers that allows customers to curate (select) favorite markets on betting widgets, allowing for users to personalise the homepage to their liking.
A customizable homepage is supported by a strong ‘Bet slip’ function, which updates automatically if market prices change meaning that customers secure current market prices.
Finally BoyleSports supports its website with a well written Betting Blog (http://betting.boylesports.com/) which features guest columns on various sports (not just football!) and entertainment markets.
SmartBets likes this dedication to content, and it further adds a sense of individuality to BoyleSports overall offering.
BoyleSports offers its customers downloadable sports betting apps for Android and iOS systems. The bookmaker has focused on simplicity for both its apps which have a sleek design and easy to reach markets and user menus.
However in terms of overall aesthetics and layout, SmartBets found that like many bookmakers’ BoyleSports betting app is better on iOS than on Android systems which at times can be clunky.
BoyleSports supports its mobile apps with ‘Quick Touch’ (one touch) functionality for football and horse racing markets, which is a nice user friendly feature.
The bookmaker further backs its mobile offering by offering customers weekly mobile betting promotions. So if you download BoyleSports on Mobile make sure you keep your ‘push notifications’ on in order to get the best market value!
As mentioned previously BoyleSports is one of the best horse racing bookmakers, and its dedication to the market is transferred to its mobile betting app.
During major race days and festivals, BoyleSports packs its betting app with added-value promotions and content on upcoming races and overall form.
At present BoyleSports has presence on three main social media channels – Facebook, Twitter and YouTube, all with different degrees of coverage and audience engagement.
Analysing BoyleSports Facebook page first, the bookmaker has +140,000 followers which places it in-line with its industry competitors. Its Facebook page is updated daily, with news insight, friendly banter, memes etc…
This is all good and quite standard, however we feel that BoyleSports is missing a few tricks in terms of engaging further with its content and actually being informative towards its players!
As mentioned previously, BoyleSports has a very well written blog, which has good sports betting insight and opinion. We simply don’t understand why the bookmaker has chosen not to display any of its content on its Facebook group – this is a lost opportunity to go beyond just being another bookmaker banter page!
Although BoyleSports Facebook has follower engagement, it lacks in promotional depth and information that other bookmakers have. Again, BoyleSports fails to inform its followers especially on its daily market promotions. This is an area where the bookmaker can really do better.
In terms of Twitter, BoyleSports has one major account that's updated daily @BoyleSports (+58K followers).
Like many of its bookmaking counterparts BoyleSports Twitter suffers from the same social messaging conundrum, where the bookmaker finds it hard to separate being informative from casual banter.
BoyleSports Twitter clutters its feed with memes, vine clips and gags, but what it lacks is distinction from other bookmaker Twitters and more importantly information regarding its services and promotions.
Finally its YouTube page, although it which features +500 videos, really has no followership with just 685 subscribers. However the videos placed by the bookmaker are actually informative with good content on horse racing and sports beyond football.
SmartBets does not understand why these have not been promoted on other BoyleSports social media channels, which could bring a deeper engagement with the BoyleSports brand!
Irish heavyweight BoyleSports comes to the online betting market with a strong reputation for offering great customer value, daily betting incentives and weekly / monthly customer reward promotions.
As expected from any credible Irish bookmaker, BoyleSports has a strong horseracing offering for its punters, which makes its amongst the most competitive within the online betting industry.
Offering 26 betting markets, with in-play functionalities (NB..on selected markets) BoyleSports has a competitive and well-run betting product with a strong focus on customer promotions, market value and price incentives.
Backed by 24 hour multi-contact customer support with multiple payment services for players to choose from, BoyleSports could very well one of the best all-round bookmakers for punters.
Register a new account with BoyleSports and place 5 bets of £10 or more within the first week to receive a BoyleSports free bet of £10! Repeat the process in the following 4 weeks to receive a further £10 free bet bonus each week!
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