We've spent a long time on this site trying to find some negatives to speak about, but this is a high quality bookmaker. A £200 bonus certainly isn't a bad way to start out.
We also feel that the promotions are communicated well enough outside of the site, via email and social media, which enables them to keep the site clean and easy to navigate. You have all the markets you could ever need, and the option to stream more than 60,000 sporting events each year.
However, it is the cash out feature that get our attention. The cash out is extremely easy to understand and the option to partially cash out via the slider is the best in the industry. The InPlay offer is also a fantastic loyalty reward around the biggest Football matches, and gives you a free shot at winning big money.
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For a UK founded and licensed bookmaker, it is perhaps no surprise that they have a fully stocked selection of football markets. You can even customise your betting experience by 'adding your team'. Then you can get the best odds and specials for your team presented right in front of you. This works for teams from all the countries available for football betting:
When you sign up to bet365, you can enter a bonus code. There are different bonus codes for bet365 sports, casino, Vegas, bingo, poker and games here.
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bet365 offers a truly fantastic range of betting markets, across all the biggest sports. Whether you're looking for markets from the highest profile events, such as the Premier League or Champions League, or lesser known leagues and competitions, then they've got it covered.
Football may have the most markets available, but all other sports are just as easily accessible from the left menu. Just click on the sport and you will see all the leagues available to you in the mid page of your screen.
They also offer more 'niche' betting markets, which you can find via the 'More Sports' left side navigation. Here this will take you another click as 'More Sports' loads a dropdown menu with sports such as Badminton, Netball and Handball.
On bet365 you can bet on the following list of sports:
You can also bet on the following non-sporting markets:
bet365 is renowned for providing a wide range of betting options, and a healthy spread across all the top sports without putting too much focus on Football and Racing. You have all the traditional betting options, markets for some of the more obscure sporting leagues, and exotic bets for lower profile sports such as Volleyball and Cycling. They also have a statistical interface to help you place your bets, live scores and results, and live audio coverage of Football, Racing and Cricket.
If you are interested in exotic and novelty betting check out What Are The Odds page on Smartbets!
bet365 has live markets for all the biggest sporting events, and live and cup tournaments from some of the more remote places and obscure leagues. It's also not just restricted to the highest profile UK sports; a similar range of options are available for the likes of Handball and Basketball.
Live Betting carries such importance that is reachable from two menu locations: Live InPlay from the left side or InPlay from the top navigation. First you will see the InPlay football markets, followed by all other sports.
Each match is clearly presented with time, current score, tournament or league and full time odds. You also have a number which is clickable to that number of inplay markets for each match.
Finally you can see via neat icons which matches come with live statistics and which are available for live streaming. You can even click on the star icon next to the match to move it under your Favourites. In this way you can navigate around the site, and come back quickly to a certain inplay match.
bet365 is one of the best bookmakers for live streaming, with access to more than 60,000 live events each year. They even offer special bonuses during live streamed matches.
To use the service, you just need to be logged in and have either a positive account balance or have placed a bet during the last 24 hours. You can stream any event that has a TV icon next to it on the match list.
The navigation to live streaming can be found just above the bet slip on the right side of the page. Once you have deposited or placed a bet, you can click on either the live events or see the live streaming schedule.
To lock your stream whilst you navigate around the site, click on the padlock icon. To enlarge the stream, click the arrow icon found above the padlock icon.
On the move bonus
£50 InPlay Bet
bet365 also offers an incredible loyalty offer for customers around the biggest games. For example, for a huge match such as Real Madrid vs Barcelona, the offer would be this:
Bore Draw Money Back
bet365 will refund your stake for any prematch bet on Correct Score, Half Time/Full Time and Scorecast markets, if the match finishes 00. So at least you get some consolation if you've put money down and watched a goalless match. Please note that this offer doesn’t apply if you have cashed out your bet, and if you chose to partially cash out, only the stake that was left active will be refunded.
The bet365 cash out allows you to take profits early or minimise potential losses if you feel like the result is going against your selection. The cash out value may be greater than or less than your stake, depending on the current situation within the match or matches you bet on.
You can keep track of this via your open bets, and click on the Cash out button if you feel that the amount being offered represents a good return. Alternatively, you can use the innovative cash out slider to choose a portion of your bet to cash out, leaving the rest to run. The slider is only available for single bets and straight accumulators.
Once you click on Cash out, the bet is settled immediately and the funds are moved straight into your account to be withdrawn or restaked.
The website layout on bet365 has been well thought out, and they have made sure that everything you need is presented in front of you, with adverts and unnecessary promotions kept to a minimum. They do of course have their fair share of promotions, but these are well explained within promotional pages, and communicated effectively via social media.
The use of icons for those matches with inplay data and live streaming is well done, and you can add favourite sports and leagues to personalise your experience. You can also ‘lock’ your live stream whilst you are navigating around the site. Finally, the bet365 cash out feature is the best in the industry, particularly the slider that enables you to partially cash out your bet.
You can play on mobile or download the app to your smartphone or tablet device. The mobile site stands out for its simplicity. You get a quick overview of the inplay markets available, and a top menu to navigate between sports and special markets. There is also a number which clearly states how many matches are inplay at that time.
The process of moving from sport to league, and then specific match, feels very logical and enables quick bet placement on the move. At bet365 they are clearly aware of this benefit, and have added an 'on the move bonus' for downloading their betting app. For full details, go to campaigns and bonuses further down this review.
bet365 offers one of the standout racing sections in the industry, with a focus on UK & Ireland alongside odds for major racing meets around the world. You'll also find horse racing statistics and form guides for race meets both in Europe and internationally.
Horse Racing on bet365 is reflective of the site as a whole; a non cluttered environment with easy navigation and minimal interruptions to your betting experience. The section is aimed at the new to racing, recreational punter, with lots of concessions, free bets and 'best odds guaranteed' on every horse and greyhound race, every day.
This means that if you win a racing bet with bet365, they will pay out at the bigger odds if the SP was bigger than the price you took. Be aware that certain markets are excluded from this, for example Ante-Post and In-Play bets.
bet365 has bought into the E-Sports revolution by adding a host of tournaments to their sportsbook. League of Legends (LOL) takes priority; at the time of writing we found odds for a range of LOL events, including the Mid Season Invitational and EU LCS Summer Split. There are also odds for a number of other high profile E-Sports games such as Counter Strike and Dota 2.
bet365 has a huge social media presence and an effective way of communicating via emails. The £50 inplay offer in particular has captured the attention of so many on Twitter and Facebook. A quick scroll on Twitter and you'll find people asking about when this deal is coming next.
In fact, they now have a Twitter audience of 305,000 followers; this number continues to grow as more and more follow for promotional details, enhanced odds and answers to help requests, all delivered in a light hearted and humorous manner.
This is in addition to more than 500,000 likes on Facebook and over 5 million hits on their YouTube videos. They also have the instantly recognisable Ray Winstone commercials with key slogans such as 'InPlay with Ray', 'have a bang on that' and 'it's all about the inplay'.
bet365 presents an extremely comprehensive online help centre, which gives you answers to popular FAQs, and specific information about any technical issues or rules. The page is then broken down into most frequent help requests, and those related to Sports, Casino, Poker, Games, Vegas, Bingo, Payments and your Account.
The FAQ section focuses on a range of issues, from account verification, to settlement of bets, payment methods, In-Play betting, live streaming and bonuses.
If you wish to speak to phone them there are a number of freephone options on http://help.bet365.com/en/contact. They also offer email and web message services, both of which are available for 24 hours a day, 7 days a week.
The most popular emerging method is the live chat. Simply go to the contact page and open the live chat service. You will be asked to confirm what you need help with before starting the chat. After providing some basic security info, the advisor will be on hand to help you.
We have tested this a number of times as part of our review, and generally the response time is very good. However, we would recommend avoiding peak times, or times when the biggest matches are ongoing, as you may be subjected to a queue.
Based in Stoke on Trent, bet365 is building a reputation as one of the best bookmakers in the country, with loads of live streaming and in-play betting options, and a cash out feature at the forefront of the industry. They also have an attractive 100% deposit bonus offer for new customers up to £200.
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Bet365 also have an attractive 100% deposit bonus offer for new customers up to £200.
SmartBets is the odds comparison site that gives you relevant real-time odds and stats. Whether you are an experienced punter, or a fan who wants to add excitement to the game, you can improve your betting with a personalised punter profil. Sign up today to get 50+ markets across 35 leading bookmakers and get access to the DIRECT BET feature.
Disclaimer : SmartBets has no affiliation with the sports teams displayed on site. We claim no credit for any associated images posted on the site unless otherwise noted. Images are copyright to their respective owners.
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