A relatively new online bookmaker, 188Bet have been around since 2006. In that time, they have attracted a huge number of customers who have been tempted by the broad range of competitive 188Bet odds available on sports and events taking place around the world.
Famous for their Casino and eSports offerings, there is still much to be excited about when it comes to traditional sports betting. Whilst there are very few Sports promotions available, 188Bet odds are generally competitive, challenging the bigger names in the industry.
To ensure that you’re making the most amount of profit as possible on your successful bet, it’s vital you find the best betting odds on a consistent basis. Why bet with one bookmaker when another is offering you more value? This can lead to you missing out on a great deal of profit, affecting your bankroll in the long term.
This is why it’s important you find a bookmaker you can trust to offer you competitive odds on your chosen sports, and why bookmakers challenge each other to offer the best prices in order to retain and attract customers. There may appear little difference in odds of 2/1 (3.0) and 5/2 (3.50) but if you’re betting on the smaller odds regularly, your profit margins will take a lot longer to grow.
188Bet odds are certainly competitive, and are offered on a good number of sports and events. Football is extremely well covered, with odds and markets available on both major and minor competitions from all over the world. The most popular matches can have upwards of 80 individual odds attached to them, plenty of opportunities to make profit!
As well as football, 188Bet offer odds on over 20 sports and events. As well as the most popular sports to wager on like basketball and tennis, Financial Bets and Lottery are options for you too. You can also take advantage of the range of special events 188Bet odds cover, such as betting on entertainment, box office, even sports awards winners!
A popular promotion offered by a number of bookmakers is the Best Odds Guaranteed, or BOG, promo. Offered mainly on UK and Irish horse racing, the terms and conditions can vary from bookmaker to bookmaker.
Generally, Best Odds Guaranteed means that whatever price you took, if the Starting Price is longer you will get paid out at the longer odds. For example, if you bet on a horse to win at odds of 4/1, but by the time the race starts the odds have lengthened to 6/1, you’ll get paid out at 6/1. Equally, if the price you take is bigger than the SP, you’ll still get paid out at the longest odds.
Unfortunately for 188Bet customers, there is no Best Odds Guaranteed offer available here. However, 188Bet seem to pride themselves on offering extremely competitive horse racing odds, so this shouldn’t be an issue that will put off racing fans.
As with many bookmakers, football is a huge part of the 188Bet experience. There is fantastic coverage of football leagues and competitions from across the globe, offering plenty of opportunities to make profit on the beautiful game.
As you’d hope, 188Bet odds on major leagues and tournaments like the Premier League, Champions League and La Liga are extremely in depth. Matches in these competitions can have over 80 individual odds attached to them, on markets ranging from classics like Match Result, Correct Score and Both Teams To Score to 15 Minute Goals, First Goal/Last Goal and Winning Margin.
Even on lower league action, you can find up to 50 separate odds attached. If you are looking for a bookie who can offer you many opportunities to make profit on lower league action, 188Bet might just be the one.
Outright betting is also available on most football betting opportunities at 188Bet, priced competitively too.
In-play betting offers customers a more intense and immediate betting experience. There are now even more options and choices for punters as they look for new ways of making profit on their wagers, and live betting can sometimes offer a great deal more value than traditional pre-event bets.
At 188Bet, there are a number of live betting opportunities. Available on a good range of sports, those of you who prefer to bet in-play should enjoy the options here. 188Bet live odds will fluctuate as the event you’re betting on progresses, so follow the action closely to assess the odds on offer more successfully.
Basketball is a favoured sport for many bettors. At 188Bet, there are a number of live odds available on basketball games taking place all over the world. Markets like Team Points, Team Points Last Digit, Half Betting and Handicap are available on many leagues and competitions, along with Match Winner bets.
You can even bet on eSports live with 188Bet! Game Winners, Handicap and Duration bets are open to you regularly, depending on which eSport you’re betting on.
Not sure what in-play bets are coming up? Use the 188Bet schedule and Starting Soon tab to see which events are next to begin, so you can plan your live bets with ease.
There are four ways in which you can have your 188Bet odds displayed. These are Decimal, Hong Kong, Malay and Indonesian.
Hong Kong, Malay and Indonesian odds are rarely used. Decimal odds, however, are becoming more popular, with bettors enjoying the ease with working out how much profit a successful bet would bring.
Decimal odds are widely used in Europe, but many in the United Kingdom now prefer Decimal rather than the traditional Fractional odds format. So, how do Decimal odds work?
In the most basic sense, to work out how much will be returned to you on a successful bet you multiply the Decimal odds shown by the stake you place. As an example, place a £1 stake on Decimal odds of 10.0 and you’ll receive £10 back (including your stake). Or, place £1 on Decimal odds of 2.80 you’ll receive £2.80 back (£1.80 profit plus your £1 stake back).
188Bet odds are shown in Decimal format by default. To change to another option, click on the Odds drop-down menu found across the top of your screen and select your desired format.
There are few 188Bet promotions available on their Sports markets, with most bonus opportunities aimed at their Casino customers instead. However, 188Bet odds can still be subject to enhancements or special offers from time to time.
The offers that are available, however, should attract many bettors to 188Bet. Promotions that 188Bet open are not just aimed at football, with US Sports and Snooker ACCA bonuses on the site. Most promotions are offered on the major tournaments in a given sport. For example, a major snooker tournament, such as the UK Championship or World Championship, is likely to be subject to ACCA or Insurance opportunities.
188Bet often make available mobile-only bonuses too. If you’re a punter who likes to bet on the go, check out the Promotions tab at the top of your 188Bet screen to see the latest promotional opportunities you can take advantage of.
188BET's opening layout is pretty sleek with a professional feel and stylish design. It is also fairly standard with its top navigation, and left side sports breakdown.
As in-play specialists, you'll see a big focus on promotions for upcoming in-play events on the main sports page, as well as a tools menu and easy to navigate match statistics. The clear number of in-play markets per event is also a useful guide.
All of the sports options are easily at your disposal, and you can personalise your betting experience with the 'add to my competitions' feature and a star icon which prioritises your chosen markets.
The only confusing aspect to the layout comes when you choose your competition within a certain sport. For example, if you choose Premier League under 'All Matches' you are then asked to use a strange 'Submit' button to open the match list, which doesn't always load the entire list.
On the plus side, the statistics for each match are clearly highlighted and you see an icon which tells you whether the match will include live data when it goes in-play.
The bet slip is pretty straight forward, with the option to use pre-defined stake amounts with one click or enter your own. The potential winnings from your single or multi bet shows as the amount of profit you would make, not including your returned stake.
The 188Bet mobile site comes with a straightforward design, particularly for navigating between in-play and matches ‘starting soon’ for players with time constraints. Generally if you are playing on mobile, you are looking for easy bet placement.
As with the desktop site, the in-play matches take centre stage on the landing page. Navigation from sports to specific competitions or leagues is actually simpler on the mobile, with less clicks and a more seamless user journey.
There is also an important focus on content marketing, with articles categorised as ‘All’, ‘Sports’, ‘Racing’ and ‘Poker’ to help guide your bet. You can also divide the articles by publish month.
This is an important part of their strategy to keep players on-site for longer and create a greater trust. For example, if someone doesn’t place a bet but reads an article or two on 188Bet, they are more likely to get that customer back on the site, giving them another chance at conversion.
188BET has all the normal help options you would expect, including the popular live chat and phone support.
They are keen to stress that they now have an email address exclusively for player enquiries ([email protected]), which has been introduced to ensure faster resolutions.
The contact number for the Euro region is +44 20 3608 4015, and for Asia +852 5808 3608.
We have tested the live chat feature and this has a quick response time, particularly during off peak times.
For existing customers, you just have to confirm your username, email and question to start the chat. If you are not registered, you will also need to provide your full name.
The live chat and help buttons are always accessible on the right side of the page which is a welcome addition; sometimes bookmakers can hide these features away from the home page on separate contact or help pages.
188Bet has a decent presence on social media, particularly on Facebook, where they have almost 40,000 page likes.
The YouTube channel, which was started in May 2009, has over 2,100 subscribers, with total video views of more than 2,500,000.
On Twitter 188Bet will need sustained growth to match some of the industry's biggest bookmakers. They currently have around 8,000 followers, which is some way off the 300,000 users that follow bet365.
Bet-at-home is an online betting operator which began life in Wels, Austria in 1999. It was founded by Jochen Dickinger and Franz Ömer and by 2004 it was listed on the Frankfurt Stock Exchange and turned into a joint stock corporation. There was an even bigger change in 2009 with the company joining the BetClic Everest SAS Group, a French group focused on sports betting and online gambling which also includes Expekt.
The bet-at-home.com full product suite is available in 15 languages, the operator boasts over 4.3 million customers worldwide and has offices in Germany, Austria, Malta and Gibraltar with the main HQ in Dusseldorf. It acquired an Italian igaming and sports betting licence in 2011, an Irish one in 2015 and became licensed by the British Gambling Commission in 2014.
There’s a bet-at-home bonus for new customers which sees sign ups rewarded with a decent if not fantastic 50% deposit bonus.
188BET are now offering new customers up to £75 in bonus bets when you register with 188BET.
The size of your 188BET bonus depends on how many qualifying bets you place within 30 days of registering with the bookmaker.
For a bet to qualify it must be a minimum of £10 and a minimum odds of 2.00. Place a minimun of 30 qualifying bets over the first 30 days as a 188BET customer and you will receive the full maximum bonus of £75.
So for example, if you place 30 Premier League bets each a stake of at least £10 and at odds of at least 2.00 over the first 30 days of being a 188BET customer, you will receive the full maximum bonus of £75. However, let's say you only place 15 qualifying bets through this time, you will receive a total bonus of £25.
18+. www.BeGambleAware.org. Please Gamble Responsibly. New UK & IRE members only. must use code SPORT75. Each Qualifying Bet must be a minimum of £/€10 on a Racing or Sportsbook market with minimum odds of 2.00. Qualified Members will only be entitled to receive one (1) Cash amount during the Promotion Period. Subject to verification, the Cash will be credited within 48 hours following the 30 days after the Qualified Member registered their 188BET account. Deposits from pre-paid cards and electronic wallets, including Neteller and Skrill are not eligible for this Promotion. The Cash amount credited is not subject to a rollover requirement.
SmartBets advocates responsible gambling, and therefore is a supporter of the Gamble Aware Campaign. If you feel that you, or someone you know, are having difficulty with gambling, we strongly recommend you to contact the National Gambling Helpline at 0808 8020 133. The Helpline is free of charge and open 7 days a week from 8:00 - 00.00. When the Fun stops; Stop.
You must be 18 years old or over to use this site. Please bet responsibly.
Disclaimer: SmartBets has no affiliation with the sports teams displayed on site. We claim no credit for any associated images posted on the site unless otherwise noted. Images are copyright to their respective owners.
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