12Bet may not be at the top of the list of commonly used online bookmakers in the United Kingdom, but this bookie is certainly making waves in Europe and beyond. With odds available on almost 30 sports and events, many bettors are now taking a more serious look at what 12Bet can offer.
12Bet have sponsors and links with a number of high profile football clubs, as well as with snooker and badminton. These links have brought this bookie to the forefront of the betting community, keen to take advantage of the competitive 12Bet odds available on a daily basis.
Bookmakers challenge each other to offer the most competitive odds available in order to attract and retain punters. The most important part of becoming a successful bettor, and to maintain that success, is to find a bookmaker who can offer the best odds regularly. Why take odds from one bookmaker when another is offering you much better value?
The main aim of betting, as well as offering excitement, is to make money. Bettors look to find the best value in order to increase their profit margins and their bankroll - the bigger the odds the bigger the payout on successful bets. There may not be a huge difference in odds of 3/1 (4.0) and 7/2 (4.50), and a one-off bet won’t cost you a great deal. However, if you consistently bet on lower odds when better could be found elsewhere, you could be losing out on a lot of profit in the long term.
12Bet odds aim to be competitive, and they’re available on a good number of sports. As you’d expect from a bookie with ties to a number of football clubs, odds available on the beautiful game are impressive in their numbers - the most popular leagues can have over 90 individual odds attached to their matches. 12Bet also offer odds on events that are overlooked by many of their competitors, like netball and surfing. If you’re looking for a bookmaker that offers something different, 12Bet are worth looking at.
There are also opportunities to bet on other events as well as sports. Prices are available on politics, entertainment and music, even the name of the next Royal baby!
12Bet odds are available on almost 90 leagues and tournaments, an impressive amount bound to attract most football bettors. English football is extremely well covered, with 12Bet odds available on all leagues from the Premier League to the Northern and Southern Leagues. Odds are also offered on the WSL, as well as all major cup competitions.
If you’re looking to bet on football matches taking place further afield, you can do this here too. Odds and markets are available on all major leagues from across the globe, with fans of betting on reserve and academy divisions also catered for.
Match markets available on major league matches include favourites like Both Teams To Score, First Goalscorer and Total Goals Over/Under. A range of ‘Match Specials’ are also open to you, with Win To Nil, Team To Score First And Lose and Multi Bet Exact Score markets to be found.
Even on so-called ‘lesser leagues’ the range of markets available is something to get excited about. You can still find 20+ individual odds on minor tournaments, as well as a whole host of Outright betting opportunities.
In-play odds now play a huge part in many punters’ betting experience. At 12Bet, bettors can explore live betting on a broad range of sports and events as they look to find value. Many bettors use the live betting opportunities available here to cover the pre-event punts, and some concentrate on in-play and disregard any pre-match opportunities, enjoying solely the excitement and immediacy of the in-play scene.
12Bet odds offered in-play cover a good number of sports. Tennis, basketball, cricket and volleyball live odds are available regularly. However, it’s in football where 12Bet live odds are really impressive.
Favourite live betting markets like Next Team To Score and Next Goalscorer available here, along with Total Goals Over/Under and Correct Score options. You can bet in-play on football matches taking place all over the globe too, with live odds covering both major and minor soccer competitions.
Your 12Bet odds can be displayed in one of two ways, either Fractional or Decimal. Fractional odds are the default format for 12Bet. This can be changed via the tab found across the top of your screen when you’ve logged into your 12Bet account.
Fractional odds are mostly used in the United Kingdom, though many now prefer to use the Decimal format which is argued is easier to understand and assess. Fractional odds, otherwise known as UK Format, can seem complicated and it can be difficult to work out how much profit you can make without resorting to a calculator.
Fractional odds written as 5/1 are pretty simple to understand. The number on the right, in this case 1, represents your stake; the number on the left, in our example 5, signifies your potential return. So, placing £1 on odds of 5/1 will see £5 returned on a successful bet, in addition to your £1 stake back.
However, Fractional odds are sometimes a little more complicated and can appear daunting. Odds written like 2/9 or 5/14, whilst they obviously signify the favourite, can be difficult to judge.
This is why many bettors now choose to view their 12Bet odds in Decimal format. 5/15 as Decimal is 1.36 - the amount returned from a £1 stake on a successful bet.
12Bet are focused on offering competitive odds across a broad number of sports, rather than offering promotions and bonus opportunities. There are very few 12Bet promotions available in their Sportsbook, though a Welcome Offer is open to all new customers.
12Bet also offer Best Odds Guaranteed on UK and Irish horse racing, an attraction only available with a few other bookmakers. However, generally this is the extent of 12Bet bonus offers.
If you’re looking for a bookie who can offer you many opportunities to enhance your profits, 12Bet may not be for you. However, this bookie offers great odds on a good range of sports, and as such 12Bet are certainly worth visiting.
We actually quite like the clarity within the 12bet layout. Rather than over spamming on promotional deals, they stick to just their £35 welcome free bet and best odds guaranteed.
This means the rest of the site is kept pretty clean, with a home page including live betting events per sport, betting highlights and quick picks. You also have a bet search on the top left to help locate your match or event.
There is a small live schedule preview on the right side of the page, but we would prefer to see a more detailed calendar of live events. 12bet is also some way behind other bookmakers in terms of personalizing your live betting experience. We can't find any option to add to a favorites menu so that we can browse the site and return to our chosen game.
We do like the option to check on all previous match results and match statistics before placing a follow-up bet. The information provided by Enetpulse should help you towards more successful bets!
The mobile design is fine, and enables pretty quick placement direct from your pocket. However, we would prefer to see a drop down menu from the top, rather than an extended scroll across the middle of your screen. You have to move across 5/6 icons before this full page menu is made visible.
The position of My Bets at the top of your screen is handy, but would be much more effective if it came in tandem with a cash out service. We also like the easy option to flick between matches that are 'Live Now', 'Upcoming' and 'Highlights'.
At the moment they don’t have an App that you can download, but the mobile version is available for all mobile devices, including Apple and Android Phones and Tablets.
12bet has a way to go to match the visibility of the top bookmakers in the industry. They currently have fewer than 5,000 Twitter followers. When you consider that bet365 have more than 335,000, the disparity becomes clear. At the time of checking, they had gone more than 2 weeks without a post, which perhaps highlights their lack of focus on this resource.
They have a few different Facebook pages, with the most popular 'liked' by almost 3,000 users. A quick look at this page will show you they are either dual posting or using some sort of RSS feed to apply the same updates via Facebook and Twitter.
Research into content marketing will tell you that isn't the best approach. Certain things work better on certain channels. For example, Twitter is all about timing, particularly working around trending topics and hashtags.
Live Chat is the most popular form of support on 12bet, and is accessible from a permanent hyperlink at the top of the page. We have tested this and they are very quick to respond and resolve your query. You will be asked to give the help you received a thumbs up or down, with the option to add more detailed feedback.
You can also contact customer support via email on [email protected] or by post using the following address: 12bet.uk 2nd Floor Athol House, 21a – 23 Athol Street, Douglas, Isle of Man, IM1 1LB.
Finally there is a contact form which you can fill in directly from the website. You just have to confirm your name, number, email and subject alongside your query. They will endeavour to respond as quickly and efficiently as possible.
12bet was founded in 2007 and became renowned for sponsorship deals with various leading Football clubs. In 2009, they became the official betting and gaming partner of Newcastle United. During the 2011-12 season they became Wigan Athletic’s main sponsor, in a deal which lasted 2 years. The company specialises in Football betting, and offers a matched bet up to £35 for new customers. Keep reading our full review and get on board!
12bet are offering new customers a matched bet up to £35. You just have to register a new account and place 6 qualifying bets. 12bet will then match your lowest stake as a free bet!
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Disclaimer: SmartBets has no affiliation with the sports teams displayed on site. We claim no credit for any associated images posted on the site unless otherwise noted. Images are copyright to their respective owners.
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